Led · Series A · Apr 2022

Instoried offers an AI-driven platform and proprietary algorithm that provides real-time feedback to help users write original, more lively content and improve headline impact, empathy, and tone. Led by Founder and CEO Sharmin Ali, the product is a collaborative content-creation tool aimed at improving connection with target audiences. The company plans to expand global marketing efforts, primarily in the United States, and to invest in product extensions such as a Google Chrome extension and a WordPress plug-in. Financially, Instoried closed a $10M Series A and also signed a Share Subscription Facility agreement with Global Emerging Markets Group. The Share Subscription Facility provides up to $200M, to be drawn at the company’s option. Investors in the Series A include Pritt Investment Partners and 9 Unicorns (leads), with participation from Mumbai Angels, SOSV, and Venture Catalysts Angel Fund. Instoried is an AI-powered content enhancement platform that predicts content performance and adapts copy to boost audience engagement in real time. The system combines OpenAI’s GPT-3 with in-house proprietary AI and offers both content evaluation and creation features, including short-form generation, emotional‑quotient analysis, grammar and plagiarism checks, headline analysis, tonality checks and panel testing. It provides web apps, APIs and sells licenses to integrate the tool onto any platform. Using a Bandler neuro-linguistic programming approach, Instoried has tagged millions of lines of text across genres and employs in-house linguists to annotate text for context and semantics to train its AI. Founded in 2019 by Sharmin Ali, with Sutanshu Raj joining as CTO and later co-opted as co-founder, the Bengaluru-based startup plans to use new funding to strengthen its tech stack, enter new geographies and expand team and operations. The company previously raised $2M from investors including SOSV, Artesian Investments, Mumbai Angels, 9Unicorns, Venture Catalysts and Rockstud Capital. Instoried is an AI-driven B2B SaaS platform that uses predictive analysis to help brands strategize, execute, and deliver content to increase customer engagement. Its tool measures the effectiveness of content and can rewrite communications to build personal connections with audiences, offering a data-driven, scalable, and measurable solution. The company was part of CIE‑IIITH’s Avishkar accelerator (5th cohort) and received a seed investment of INR 10 lakh plus access to IIITH research labs and mentoring. Founder Sharmin Ali reported that Instoried grew over 3X in the last 10 months and has been scaling at a 60% month‑over‑month rate. With the pre‑Series A raise, the company plans to hire a larger team, initiate global marketing activities, pursue global expansion, and increase its product offerings. Instoried operates an artificial intelligence-based tool that helps brands strategise, execute and deliver content using predictive analysis to increase customer engagement. The tool provides customised recommendations of words and phrases and emphasises the emotional aspects of vernacular languages using in-house neuro-linguistic programming models. The company currently offers services in English and Hindi and plans to expand the product into additional languages. Instoried raised $500,000 in seed funding and will deploy the capital toward that language expansion. The business is operated by Instoried Research Labs Pvt. Ltd and was founded in 2018 by Sharmin Ali and Sutanshu Raj, who bring analytics and technology experience. Venture Catalysts has highlighted a large total addressable market for deep-tech content (estimated at $300 billion), indicating the opportunity the startup is pursuing.