
Proxy Ventures
42-46 Princelet St, London, Greater London, E1 5LP, United Kingdom
Overview
Proxy Ventures is the world's first venture capital company rebranding all the companies it invests in, via its London-based in-house design studio. Brands developed by Proxy include Supercell, Peak and Currency Fair. They are not a traditional VC fund, they are a private company built by entrepreneurs investing their own funds.
- Total investments
- 5
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 3
Sector focus
- Financial Services
- Venture Capital
Investment portfolio
- Five Lives
Participated · Equity · Nov 2022
Five Lives offers a suite of digital therapeutic products, including Five Lives Brain Health for prevention and Five Lives Care, launched in early 2026, as a therapeutic solution for mild cognitive impairment. The platforms deliver over 500 adapted physical activity videos, cognitive games, language exercises, and personalized lifestyle recommendations with real-time difficulty adjustment. A randomized clinical trial of 180 participants across seven hospitals in the UK and France showed statistically significant improvements in executive function and quality of life after three months of use. The Care app is priced at €30 per month and has received recommendations from neurologists and geriatricians at leading French and British institutions. The company is pursuing reimbursement via France's PECAN digital therapy program with a target of 2027 and plans to integrate AI to further personalize sessions. Early traction includes 200,000 cumulative downloads and 5,000 active patients on the therapeutic app within two months, and Five Lives projects revenues of €400,000 in 2025, €1 million in 2026, and €5–10 million in 2027 upon reimbursement.
- CurrencyFair
Participated · Equity · Mar 2016
CurrencyFair operates a peer-to-peer marketplace that matches customers with inverse currency-exchange needs and passes potential savings to users. It also runs a hybrid model: for immediate transfers the company buys FX on the open market to guarantee rates, while non-urgent transfers can be listed on its p2p Marketplace. The firm emphasizes fairer exchange rates and transparent fees as a differentiator versus banks and other fintech rivals. CurrencyFair recently appointed former Unibet CMO Nils Andén to help further differentiate its service and lead marketing efforts. Financially, the company has raised further capital and faces larger, well-funded competitors in the space. Founded in 2010 and based in Ireland, the startup has raised roughly €20 million to date. CurrencyFair operates a peer-to-peer currency transfer platform that matches customers’ exchange needs to avoid unnecessary cross-border flows and reduce fees. The Dublin-headquartered company focuses on transfers between the U.K., Europe and Asia-Pacific and targets an internationally mobile workforce, retirees and foreign property owners. CurrencyFair says it is especially competitive on transfers of £2,000 or more and sometimes even beats the interbank rate. The startup will use the additional capital to expand the number of currency corridors it offers and to take advantage of growing demand for lower-cost cross-border transfers. The article frames CurrencyFair within a crowded European money-transfer market that includes competitors such as TransferWise, WorldRemit, TransferGo and Azimo. CurrencyFair is a peer-to-peer currency exchange marketplace launched in 2010 and led by CEO Brett Meyers. The platform enables individuals to obtain the best possible exchange rates for 17 currencies while avoiding expensive bank charges. Its service is widely used by expatriates working or living abroad and by individuals running businesses or purchasing property overseas. The company raised $2.5M in funding to continue growing the business. CurrencyFair plans to use the funds to roll out a number of product enhancements and new features. The company is regulated by the Central Bank of Ireland under the European Communities Payment Services Regulations 2009.
- Faralong.com
Participated · Seed · Jul 2015
Faralong.com operates an online travel platform focused on adventure tours and experiences. The site currently features over 70 tours across more than 30 destinations worldwide. The company is led by CMO Kalle Viira and CEO Juha Viitala. Faralong.com raised €500k in seed funding to support its growth. Backers include Proxy Ventures and four other investors. The firm says it will use the funds to continue building the platform.
- Ministry
Participated · Seed · Jun 2015
Ministry is a new mobile game developer in Helsinki focused on creating mobile games and cutting-edge game technology. The company says it wants to let top game developers concentrate on building great games without distractions. Teppo Soininen is CEO and co-founder and is a key shareholder in Umbra Software. The founding team includes industry veterans such as artist Sami March, engineer Teemu Harju, and CTO Petri Kero, founder of drawElements. Ministry has raised seed funding to hire and build its core team and develop its initial projects. The company positions itself within Helsinki’s strong cluster of games talent.
- MyHealthPal
Participated · Seed · Mar 2015
MyHealthPal is an iOS app and analytics platform that aggregates patients’ day-to-day data points into a dashboard to help manage medication, symptoms, mood, diet, exercise and other metrics. The product is initially focused on Parkinson’s Disease but the team says it could be applied to similar long-term conditions. The company was founded by Mike Barlow after his Parkinson’s diagnosis and positions itself as patient-designed. MyHealthPal allows users to donate anonymized data and receive a share of revenues that data generates for research institutions and charities. The startup says it complies with EU and US data privacy requirements and uses HIPAA-certified technology. It has launched a trial with Mount Sinai Hospital in New York and is in advanced discussions with other institutions and charities in the UK and US.