Pure Imagination
2219 Main Street, Suite 165, Santa Monica, CA, 90405, United States
Overview
Pure Imagination Brands supports disruptive brands and the entrepreneurs who power them through capital investment and advisory services. The company was founded in 2019 and based in Santa Monica, California.
- Total investments
- 2
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 2
Sector focus
- Business Development
- Finance
- Financial Services
Investment portfolio
- Passport
Participated · Series B · Jan 2022
Passport provides international shipping services built for cross-border e-commerce brands, marketplaces, and 3PLs. Its product combines software-based infrastructure—including a duty and tax calculator integrated with Shopify, BigCommerce and WooCommerce—with door-to-door international parcel shipping to more than 150 countries, international returns, regulatory compliance, and branded tracking pages. The company serves direct-to-consumer merchants such as Kylie Beauty, Bombas, Native, Ritual and Seed.com and emphasizes high-touch customer support and accurate door-to-door milestones. Passport plans to further develop its software infrastructure and expand its physical logistics capabilities following its acquisition of Access Worldwide. Founded in 2017 and based in San Francisco, Passport has raised a total of $54 million since inception. Passport is a San Francisco–based parcel supply chain network and international shipping carrier built for e-commerce and direct-to-consumer brands. Founded in 2017 and led by CEO Alex Yancher, the company manages cross-border shipping end-to-end for merchants. Its services include handling customer service inquiries with an in-house team, calculating and collecting taxes and duties in the merchant’s cart, helping merchants comply with UK and EU VAT rules, navigating a global network of carriers and customs brokers, and supporting regulatory compliance in categories like cosmetics and supplements. Since founding, Passport has shipped nearly 3 million packages for brands such as Betabrand, Native and Bombas. The company plans to use new funding to invest in its parcel supply chain network and continue to scale operations across the board. Passport offers an asset-light, customer-service-led platform to help brands ship internationally by coordinating with third-party logistics providers, freight companies, and local last-mile carriers. It embeds customer support on tracking pages, automates support workflows, provides proactive notifications and Slack channels for brands, and offers in-cart landed-cost calculations. The company works with over 300 carriers and posts and ships to 195 countries, consolidating parcels and routing them via trucks and air partners. Passport serves merchants such as Native, Shinesty, ISM, Bombas and Betabrand and bundles its service into transparent postage pricing with markups that range from 5% to 50% depending on the client. The team emphasizes logistical and technical expertise to build consistent global delivery experiences and reduce customer anxiety around international deliveries.
- Mate Fertility
Participated · Equity · Feb 2021
Mate Fertility is building a franchise network of fertility clinics that offers IVF, egg freezing, genetic screening, surrogacy and LGBTQ family-building services alongside digital patient and provider portals, an e-pharmacy and modern EHRs. The company was founded by brothers Oliver and Gabriel Bogner and has recruited reproductive endocrinologist Dr. Jeffrey Steinberg to join the team. Mate says it will undercut local legacy providers, launching in Oklahoma City at prices roughly 50%–60% below incumbents (egg freezing from $5,000; IVF from $9,400) while still maintaining healthy margins. The founders point to a national shortage—about 460 U.S. clinics today and an estimated need for roughly 3,000—to justify broad geographic expansion. Mate plans initial locations in Oklahoma City, Anchorage (Ark.), Bakersfield (Calif.), Lancaster (Pa.), Austin (Texas) and Portland (Ore.), and is working with Dry Bar architects Heitler Houstoun to design clinics aimed at destigmatizing care. The company emphasizes serving under‑served populations, including the LGBTQ community, and estimates roughly 18% of the U.S. population will face fertility issues.