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REACH

430 N Michigan Ave Fl 9, Chicago, Illinois, 60611, United States

Overview

REACH is a strategic scale-up program owned and operated by Second Century Ventures, the investment arm of the National Association of Realtors®. Founded in 2013, REACH is focused on helping technology companies connect with one of the largest industries in the world: real estate. By helping companies innovate in the industry, they help hundreds of thousands of small businesses, millions of REALTORS®, and consumers, and the economy as a whole. REACH offers its member companies more than 350 mentors from top real estate companies as well as direct access to NAR's membership to become customers and partners. REACH works closely with other accelerators and incubators and welcomes graduates of Excelerate, TechStars, DreamIt, and YCombinator to apply to NAR REACH for targeted outreach, ongoing coaching, and support. REACH accepts companies at all stages of investment – from an early idea to a standing company with revenues and investors. REACH is an accelerator with a focus on technology companies in real estate and adjacent industries.

Total investments
7
Lead investments
1
Investments · 12mo
1
Active investors
10

Sector focus

  • Business Development
  • Finance
  • Financial Services
  • Marketing
  • Real Estate
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Investment portfolio

  • Spicytool

    Led · Seed · Jun 2026

    Spicytool builds AI-driven tools that automate digital marketing and score and qualify residential real estate leads inside WhatsApp. Founded in December 2025 by Alejo Dogliani, Nicolás Eliceche, and Hernán Racciatti, the company launched in Argentina in February 2026 and expanded to Chile in May 2026. It works with more than 80 agencies across three countries, manages roughly 40,000 properties, and processes about 500,000 messages per month. The startup already has clients in Mexico and plans to expand further into Colombia in 2027. Spicytool focuses exclusively on residential property and charges agencies based on AI token consumption rather than per contact or listing, a pricing model that links revenue to usage.

  • Unlock Technologies

    Participated · Series B · Sep 2024

    Unlock Technologies is a fintech platform that helps homeowners access the wealth locked in their properties through home equity agreements (HEAs). Instead of taking on new debt, customers receive an upfront lump sum and agree to share a slice of their home’s future appreciation with Unlock. The company positions this model as a flexible, transparent alternative to traditional cash-out refinancing or HELOCs, particularly attractive in the current high-interest-rate environment. Management reports that Unlock has now invested more than $1 billion across its HEA portfolio and served over 14,000 customers nationwide. Recent securitization activity (undisclosed size) and repeat investment commitments aim to expand capital supply and lower execution costs. Looking ahead, the firm plans to use fresh institutional capital to accelerate originations through the back half of 2025, broadening access to its product across the country. Its capital-light marketplace approach and established institutional partnerships underpin continued scaling ambitions.

  • Unlock Technologies

    Participated · Series B · Sep 2024

    Unlock Technologies provides a home equity agreement (HEA) that lets homeowners access equity by receiving a lump sum in exchange for a share of their home's future value. Its HEA product requires no monthly payments, no interest rates, and no need to refinance. The company is led by CEO Jim Riccitelli and is currently available in 14 states. Unlock announced a strategic partnership with D2 Asset Management that includes a $30M Series B equity investment and a $250M capital commitment to support growth. The company plans to use the funds to expand its product offerings, enhance its technology platform, and grow nationwide. The financing positions Unlock to scale its HEA product and broaden its market footprint. Unlock Technologies, founded in 2020 and led by CEO Jim Riccitelli, is a New York City–based financial technology company. The firm provides products and services aimed at helping consumers solve financial challenges and improve their financial health. Its flagship product is the home equity agreement (HEA), a financing option that lets homeowners access the equity in their homes without a loan. The company secured a $100M revolving credit facility to support its operations. Texas Capital Bank provided the financing resources. Unlock plans to use the funds to purchase HEA contracts to serve the growing needs of its HEA investments.

  • Bisly

    Participated · Equity · Oct 2023

    Bisly offers a cloud-based, AI-powered smart building automation platform that combines integrated hardware and software with a patented digital twin to continuously optimise building performance. Its platform simplifies sales, installation, and setup, can cut costs by up to 50% versus conventional systems, and is compatible with third-party devices to avoid vendor lock-in. The system manages energy use and indoor environments for new and existing residential and commercial properties and includes centralised configuration, digital-twin diagnostics, AI-powered BMS, and reporting tools for developers and property managers. Bisly operates across Estonia, the UK, Germany, and Poland and already leads the Estonian market, with its automation systems installed in the majority of new residential apartments sold in 2024. The company plans to expand in the DACH region and the UK, open a full office in Warsaw, expand technical and commercial support on the ground, and launch a wireless product line for retrofitting existing buildings. Bisly works through a growing network of partners including Endover, Liven, Crown Estate, Bonava, Pro Kapital, Reterra, Hansab, Onninen and One-Gruppe. Financially, the company tripled its core revenue last year and is on course for similar growth in 2025. According to Bisly, each tonne of CO₂ avoided using its technology can be up to six times more cost-effective than achieving the same reduction through transport electrification. Bisly provides smart construction and building automation solutions that combine custom hardware components with an open software platform. The company manufactures hardware that integrates with different brands to avoid vendor lock-in and complements its Single Cloud Platform. Its software includes a patented digital twins system created from a building’s floor plans and specifications to accelerate setup, continuously track consumption, and optimise efficiency. Bisly says this combination addresses scalability, cost, and integration issues in smart buildings and improves energy conservation and financial savings over time. The company has appointed Ants Vill as CEO. Bisly raised €6.2M in a Series A and intends to use the funds to roll out its scalable smart system across Europe, with particular focus on Germany and the United Kingdom where it has opened offices and begun courting high-profile partnerships. Bisly builds smart construction solutions and manufactures custom hardware components, including specially-developed sensors that install quickly. Its open software platform uses bank-grade encryption and open-standard technology to enable scalability, adaptability, and reduced total project costs. The company emphasizes customization and integration so projects are tailored to client needs. Led by CEO Siim Vips, Bisly combines hardware and software to deliver building-automation systems. The firm intends to widen market engagement across Europe, with emphasis on the Nordics, DACH region, and the UK. In its founding market of Estonia, Bisly captured over 25% of the total building-automation market in less than five years. Bisly develops intelligent building technology — controllers and automation software — to improve energy efficiency in residential and office buildings. Its system can make energy consumption up to twice as efficient, with claims of saving up to 50% of housing energy use while maintaining air quality and intelligent lighting. Founded in 2018 in Estonia, Bisly has installed more than 20,000 controllers domestically, executing over 500,000 automated decisions every day. The company has raised €1.7 million to fund an aggressive European expansion and has received €700K from Enterprise Estonia’s Green ICT programme. Investors include angel backers, real estate sector investors, EfTEN Capital and the creators of Pipedrive. Bisly plans to establish a German subsidiary and enter Germany, Scandinavia, Austria, Switzerland and pursue pilot projects in Asia.

  • RealSage

    Participated · Seed · Apr 2023

    RealSage secured US $4M in seed funding, announced in a LinkedIn post by Private Capital Journal. The seed round was led by York IE with participation from Karman Ventures, Stellifi VC, Golden Section, and Second Century Ventures. The LinkedIn announcement included celebratory remarks from the poster. The article does not provide details on RealSage’s product, business model, or operating metrics. No founding year, headquarters location, or prior financings are mentioned in the post. RealSage provides data intelligence and AI solutions for the multifamily real estate industry, using machine learning algorithms and predictive analytics to help asset managers make more data-driven decisions. The platform focuses on eliminating manual processes and fostering a collaborative workflow for asset owners and managers. RealSage is already being used by 100+ buildings in North America and has been adopted by organizations including GreySpring Apartments, Drewlo Holdings, and Oxford Properties. Led by CEO Arunabh Dastidar, the company intends to use recent funding to continue growth and expand its solutions to more asset owners and managers across North America. The product emphasis is on portfolio optimization and predictive analytics to improve operational decision-making. The company is headquartered in Toronto, Canada.

Team