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The Venture Codex

Rethink Food Capital

116 W Houston Street, New York, NY, 10012, United States

Overview

Rethink Food is a venture strategy out of the Rethink Capital Partners platform investing in early-stage companies that leverage technology to digitize and decarbonize the food system. Rethink Food invests across six verticals: AgTech & Precision Farming, Ingredient Technology, Sustainable Distribution, Packaging Technology, Food As Medicine, and No/Low Waste Tech.

Total investments
2
Lead investments
0
Investments · 12mo
0
Active investors
2

Sector focus

  • Financial Services
  • Venture Capital
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Investment portfolio

  • bitewell

    Participated · Series A · May 2025

    FoodHealth Company, formerly bitewell, offers a nutrition intelligence platform centered on its FoodHealth Score, a 1–100 rating that evaluates nutrient density and ingredient quality. The Score was developed by data scientists and dietitians and is FoodMed Certified to drive positive health outcomes. The company embeds the Score across retail channels—already live across The Kroger Co. banners including Ralphs, Harris Teeter, and King Soopers—and plans further rollouts to additional major retail chains. FoodHealth Co. aims to license its scoring system across the food ecosystem and bring the Score to supermarkets, restaurant menus, and school cafeterias. The rebrand and a new headquarters in San Francisco reflect a shift toward being the backbone of the food-as-health movement and positioning at the intersection of health systems, retail innovation, and tech. With over $20 million raised to date, the company is scaling its product and commercial partnerships to accelerate adoption. bitewell operates a healthy food marketplace that works directly with employers to deliver food health benefits aimed at reducing insurance premiums and improving users' health. The platform uses a FoodHealth Score (0–10, with a grey/red/yellow/green system) that scores every food purchase and aggregates purchases to show whether a user's diet is net-accretive or net-dilutive to health. The company was co-founded by Samantha Citro Alexander and Chris Fanucchi and is headquartered in Denver, CO. bitewell raised USD4M in Seed funding to support its growth. The company plans to use the proceeds to hire executive leadership, nationally scale its sales division, fund research with academic institutions, and build out more advanced technology and data infrastructure for the brand. No operating metrics (revenue/users) were disclosed in the article.

  • Territory Foods

    Participated · Equity · Apr 2021

    Territory Foods operates a technology-enabled, direct-to-consumer meal delivery service that offers nutritionist-designed, chef-crafted meals tailored to personalized dietary preferences. The company powers a decentralized back-end marketplace that partners with local chefs and health-forward restaurants across its service regions. Territory highlights community impact: 42% of partner chefs are women-owned and 38% are BIPOC-Latinx led, and the brand donates proceeds, meals, and volunteer hours through a partnership with Feeding America. Territory says it serves over 20 major U.S. markets and achieved 250% year-over-year growth. The company plans to use the new funding to expand its chef community, broaden menu options, and drive national expansion. Territory launched in Alexandria, VA in 2012 and emphasizes values-driven, diversity-focused growth. Territory Foods delivers diet-specific prepared meals (paleo, whole30, keto, vegetarian, etc.) using a proprietary food recommendation engine to match subscribers to personalized menus. The company leverages a distributed network of local gig chefs who provide ingredients, work as contractors, and prepare Territory-designed menus, enabling an asset-light operating model with high chef retention. Meals are priced at $10.95; the company creates over 400 new dishes a year and emphasizes quality control across its chef network. Territory reports profitability in core markets such as Los Angeles and Washington. The company recently hired Abby Coleman as CEO and plans to use fresh funding to accelerate expansion beyond its current East/West coast and Texas hubs. Planned expansion geographies named by the company include Baltimore, Dallas/Ft. Worth, Los Angeles, San Francisco, and the Washington metropolitan area. Territory delivers professionally prepared, nutrition-focused meals made by partner chefs and restaurants to health-conscious consumers. The company partners with best-in-class chefs (REAL-certified) and has built menu filtering for specific dietary programs including Whole30, MedStar Healthy, Mediterranean, new and expecting mothers, and macro-friendly options. Territory initially scaled through gyms and fitness studios and now serves multiple regions including Southern California, the Washington D.C. area, Baltimore, Dallas/Fort Worth, and the San Francisco Bay Area. It delivers to over 300 locations and has delivered more than 2 million meals, with customers averaging six meals a week. The company announced a $6.7M Series A and plans to use the capital to expand delivery to new markets and further build out its product and menu. Power Supply operates a subscription meal delivery service with a core emphasis on health—its meals are all sans gluten and dairy. The company sources food through a decentralized network of small-batch producers, including restaurants and caterers, instead of relying on central production kitchens. It launched in Los Angeles and has expanded to Washington, D.C., and San Francisco, while evaluating additional cities such as New York, Seattle, Chicago, Atlanta, Dallas and Miami. Pricing varies by market; in the Bay Area a smaller meal is $10.50 and a standard meal $13.50 (450–600 calories), with three- or five-meal weekly recurring plans; one-time deliveries cost 5% more and pickup at Power Supply locations waives delivery fees. The company also delivers to fitness community locations and emphasizes relationship-first engagement with those communities. Power Supply recently raised a $5 million seed round and plans to use the funds to expand into new markets and to improve its technology for matching subscribers to meals based on taste and health goals. Power Supply is an Arlington, VA–based startup that produces table-ready meals available to professionals at gyms and studios. Led by CEO Patrick Smith, it operates an online marketplace that leverages a network of local chefs to provide meals and snacks tailored to customers' diets and tastes. Local chefs in the network can reach new customers and expand use of their staff and facilities. The company has over 50 distribution locations in the DC area and plans to expand to other regions. Power Supply recently raised funding from CIT GAP Funds; the amount was not disclosed. It intends to use the funds to accelerate development of its food commerce platform and a meal review analytics engine.

Team

  • Rini Greenfield

    Founding Managing Partner

    LinkedIn
  • Brad Jakeman

    Co-Founder & Managing Partner

    LinkedIn