FoodHealth Company, formerly bitewell, offers a nutrition intelligence platform centered on its FoodHealth Score, a 1–100 rating that evaluates nutrient density and ingredient quality. The Score was developed by data scientists and dietitians and is FoodMed Certified to drive positive health outcomes. The company embeds the Score across retail channels—already live across The Kroger Co. banners including Ralphs, Harris Teeter, and King Soopers—and plans further rollouts to additional major retail chains. FoodHealth Co. aims to license its scoring system across the food ecosystem and bring the Score to supermarkets, restaurant menus, and school cafeterias. The rebrand and a new headquarters in San Francisco reflect a shift toward being the backbone of the food-as-health movement and positioning at the intersection of health systems, retail innovation, and tech. With over $20 million raised to date, the company is scaling its product and commercial partnerships to accelerate adoption. bitewell operates a healthy food marketplace that works directly with employers to deliver food health benefits aimed at reducing insurance premiums and improving users' health. The platform uses a FoodHealth Score (0–10, with a grey/red/yellow/green system) that scores every food purchase and aggregates purchases to show whether a user's diet is net-accretive or net-dilutive to health. The company was co-founded by Samantha Citro Alexander and Chris Fanucchi and is headquartered in Denver, CO. bitewell raised USD4M in Seed funding to support its growth. The company plans to use the proceeds to hire executive leadership, nationally scale its sales division, fund research with academic institutions, and build out more advanced technology and data infrastructure for the brand. No operating metrics (revenue/users) were disclosed in the article.

Total raised

$12M

Funding rounds

2

Latest round

Series A

Latest activity

May 2025