Led · Seed · Jun 2023

FoodHealth Company, formerly bitewell, offers a nutrition intelligence platform centered on its FoodHealth Score, a 1–100 rating that evaluates nutrient density and ingredient quality. The Score was developed by data scientists and dietitians and is FoodMed Certified to drive positive health outcomes. The company embeds the Score across retail channels—already live across The Kroger Co. banners including Ralphs, Harris Teeter, and King Soopers—and plans further rollouts to additional major retail chains. FoodHealth Co. aims to license its scoring system across the food ecosystem and bring the Score to supermarkets, restaurant menus, and school cafeterias. The rebrand and a new headquarters in San Francisco reflect a shift toward being the backbone of the food-as-health movement and positioning at the intersection of health systems, retail innovation, and tech. With over $20 million raised to date, the company is scaling its product and commercial partnerships to accelerate adoption. bitewell operates a healthy food marketplace that works directly with employers to deliver food health benefits aimed at reducing insurance premiums and improving users' health. The platform uses a FoodHealth Score (0–10, with a grey/red/yellow/green system) that scores every food purchase and aggregates purchases to show whether a user's diet is net-accretive or net-dilutive to health. The company was co-founded by Samantha Citro Alexander and Chris Fanucchi and is headquartered in Denver, CO. bitewell raised USD4M in Seed funding to support its growth. The company plans to use the proceeds to hire executive leadership, nationally scale its sales division, fund research with academic institutions, and build out more advanced technology and data infrastructure for the brand. No operating metrics (revenue/users) were disclosed in the article.

Led · Seed · Jan 2022

Mustard provides a patent-pending AI and computer vision system that analyzes regular mobile phone video to evaluate athletes' mechanics and connect coaching to what is actually happening with an athlete's body. Feedback is delivered in real time via a report card that generates a customized performance plan and actionable steps for improvement. The machine-learning algorithm leverages data captured by co-founder Dr. Tom House across his 40 years working with athletes, and the company pairs that with mental performance training from co-founder Jason Goldsmith through live and recorded content. Mustard intends to expand its connected-coaching platform across numerous major skill sports, including golf, soccer, and football, and to produce more live and recorded instructional content. The company plans to hire additional team members with tech experience to support product development and scaling. Financially, Mustard has raised $3.75M in the seed round, bringing total funding to $6M. Mustard offers a mobile app that analyzes player motion via a smartphone camera and proprietary AI algorithms to approximate human athletic coaching. The product is launching a limited free public beta focused solely on baseball and employs engineers from Major League Baseball Advanced Media for the baseball features. The company says the app will be free at first and plans to add low-cost premium subscription features while maintaining a free tier. Mustard was co-founded by Tom House, noted for his work on modern pitching mechanics, and markets itself as making elite personalized coaching more accessible. Nolan Ryan and Drew Brees are among the named athletic investors, with Ryan serving as one of the company’s public faces. The company announced a $1.7 million raise to improve the tool and expand the product.

Led · Seed · Jan 2022

Break the Love is a New York-based social sports platform that provides sports-tech tools for discovering and booking group-based tennis activities to learn, train, or compete. Led by Trisha Goyal, the company partners with major brands and associations, including Wilson, the United States Tennis Association (USTA), Foot Locker and Tory Sport. The platform aims to build out social networking features and an iOS app to improve discovery and booking. Break the Love plans to use the new capital to grow its team and expand its geographical presence. The company has already secured brand and association support which it can leverage for user acquisition and partnerships.

Led · Seed · Oct 2021

Kinotek provides an advanced motion-capture platform that analyzes a series of user movements without the need for wearables, generating 3D visualizations and detailed metrics on mobility, asymmetries and movement efficiency. Delivered as a B2B SaaS product, the system equips fitness, sports and medical professionals with actionable insights and personalized exercise programming for their clients. Early adopters include the MLB’s Cincinnati Reds, national fitness operator Life Time, and regional gym chains such as Healthtrax, which credited the platform with boosting personal-training revenue by over $550,000 last year. Because the platform is live and client-friendly, it enhances engagement and retention for gyms while helping practitioners prevent injuries and improve healthspan for users. The company positions movement quality as a leading indicator of longevity and overall health. Headquartered in Maine, Kinotek targets sports teams, healthcare providers and fitness facilities in the U.S. and abroad. The newly raised capital strengthens its balance sheet and will be directed toward team expansion and broader commercial scaling efforts. Prior to this round, Kinotek had raised seed funding, though specific amounts were not disclosed in the articles provided.