Participated · Series A · Aug 2022

Bounty Media operates a Zero Party Data platform that empowers consumers to control their personal data and be rewarded for sharing it with advertisers and publishers. The company serves advertisers and publishers across news networks, telcos, games and OTT partners, and counts three of the world’s seven largest advertisers — including Procter & Gamble — as clients in Southeast Asia. Bounty launched in Indonesia in 2021 and has expanded into Thailand, Malaysia and the Philippines while expanding its team in Singapore. Its partners (Viu, Vidio, dtac, Indosat) serve a collective audience of 187 million; the company plans to reach a 1 billion person audience by the end of 2023. Bounty says it is building the foundation of a marketplace for consumers to sell their data for $1 a day and will continue rollout across Southeast Asia and the rest of APAC through 2022 and 2023. The company was founded in November 2019 in Singapore.