Participated · Seed · Jul 2024

OurRitual is a digital platform offering couples access to more than 50 trained relationship experts combined with technology that provides tailored recommendations and progress monitoring. Its core product blends short (20–40 minute) impactful video sessions with professionals and a suite of digital support tools to enable skill practice between sessions. The company emphasizes bitesize sessions and personalized content to accelerate change versus traditional weekly 50-minute sessions. Leadership includes co-founder and CEO David Pruwer and Chief Clinical Officer Dr. Orna Guralnik. The business will use the new funding to expand services and invest in a broader range of products. Financially, OurRitual raised a $5.2M seed and, together with an earlier $2M pre-seed, has $7.2M in total funding.

Participated · Equity · Aug 2021

Actual Veggies produces chef-crafted veggie burgers and vegetable-forward products, placing vegetables at the forefront of its formulations. Its flagship Actual Veggies Black Bean Burger leads its category and is scheduled to launch in all 82 Costco locations across the Southeast in March. The company has doubled its retail presence to over 6,500 locations through partnerships with Albertsons, Kroger, Whole Foods Market, and Sprouts. It intends to use the new funding to expand operations and its product development efforts. The brand emphasizes combining vegetables and other ingredients to create mainstream packaged-food offerings. Actual Veggies produces a line of quarter-pound, chef-crafted veggie-only burger patties made from fresh vegetables, grains, and a signature spice blend. Its four varieties are the Actual Black, Actual Orange, Actual Green, and Actual Purple burgers. The company was founded in March 2020 by Hailey Swartz and is based in New York City. Actual Veggies plans to expand its product assortment and introduce seasonal, limited-edition items. It will use new capital to invest in equipment to streamline production and to boost brand awareness through increased marketing. To date the company has raised $2.8M, including the latest $2.3M round.