Actual Veggies produces chef-crafted veggie burgers and vegetable-forward products, placing vegetables at the forefront of its formulations. Its flagship Actual Veggies Black Bean Burger leads its category and is scheduled to launch in all 82 Costco locations across the Southeast in March. The company has doubled its retail presence to over 6,500 locations through partnerships with Albertsons, Kroger, Whole Foods Market, and Sprouts. It intends to use the new funding to expand operations and its product development efforts. The brand emphasizes combining vegetables and other ingredients to create mainstream packaged-food offerings. Actual Veggies produces a line of quarter-pound, chef-crafted veggie-only burger patties made from fresh vegetables, grains, and a signature spice blend. Its four varieties are the Actual Black, Actual Orange, Actual Green, and Actual Purple burgers. The company was founded in March 2020 by Hailey Swartz and is based in New York City. Actual Veggies plans to expand its product assortment and introduce seasonal, limited-edition items. It will use new capital to invest in equipment to streamline production and to boost brand awareness through increased marketing. To date the company has raised $2.8M, including the latest $2.3M round.

Total raised

$9M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2025