Electric Feel Ventures
2045 Biscayne Blvd STE 225, Miami, FL, 33137, United States
Overview
EFV is the venture arm of Electric Feel Entertainment with a focus on early-stage CPG + Consumer Tech startups
- Total investments
- 9
- Lead investments
- 0
- Investments · 12mo
- 1
- Active investors
- 6
Sector focus
- Beauty
- Consumer
- Consumer Electronics
- Consumer Software
- Cryptocurrency
- Food and Beverage
- Gaming
- Intellectual Property
Investment portfolio
- Sesh+
Participated · Equity · Sep 2025
Sesh+ makes premium, tobacco-free nicotine pouches formulated for adults and is sold nationally in major retailers. The company uses a patented, pH-balanced formulation developed by Thomas Ericsson and incorporates MCT oil to improve mouthfeel. Its products are manufactured in Ohio and are available in Buc-ee’s, Sheetz, Quiktrip, Pilot, AMPM and Circle K West, with further expansion underway. Sesh+ was founded in 2020 and is led by CEO and founder Max Cunningham. The company intends to use recent funding to scale production and expand distribution. Financially, Sesh+ has raised over $40 million in total funding, including a recently closed financing round.
- SLUSHY
Participated · Seed · Jun 2024
Slushy, founded in 2020 by David Gross and Fred Spivock and based in Miami, FL, operates an adult content platform aimed at creators. The product emphasizes discoverability and audience insights and provides engagement tools to help consumers find creators. It incorporates a legal framework with advanced compliance tools including simplified consent, ID verification, and content moderation. Slushy has integrated AI-focused third-party apps STXT and Party Hat AI to help creators produce fresh content, build hyperrealistic avatars, and communicate via AI-based chatbots. For consumers the company introduced Perfect Match, a swiping-inspired discovery feature, and to date more than 250,000 videos have been posted in-app. The company raised $10.2M in Seed funding and intends to use the proceeds to expand operations and its development efforts.
- Gooder Foods
Participated · Series A · Sep 2023
Goodles produces plant-forward noodle products—mac and three pasta styles—using plant proteins, fiber and added nutrients with over 10 mac flavors and Clean Label Certification. Its products are sold direct-to-consumer and at national retailers including Target, Whole Foods Market, Publix, HEB, Wegman’s and Sprouts Markets. The company reports distribution in over 35,000 retail points nationwide. Founders are CEO Jen Zeszut and Paul Earle; the founding team includes Chief Product Officer Molly Michet, Chief Impact Officer Deb Luster, and Founding Partner Gal Gadot. Goodles plans to use recent funding to add three C‑suite executives and to expand U.S. production capacity to meet growing consumer demand. Goodles is a macaroni-and-cheese brand from Gooder Foods offering an adult-focused, healthier take on dry noodles. The product is high in protein and fiber and contains 21 nutrients from organic vegetables, launching with four SKUs: Mover & Shaker, Cheddy Mac, Shella Good, and Twist My Parm. The company built an online community during the pandemic, shipping thousands of sample bags and iterating through more than 1,000 noodle versions; testing showed 92% of respondents would switch to Goodles. Goodles is positioning itself against incumbents Kraft and Annie’s by emphasizing improved taste and nutrition. Gooder Foods raised $6.4 million to fund a direct-to-consumer launch, inventory, branding and marketing, with plans for national distribution.
- Current Foods
Participated · Seed · Jul 2022
Current Foods produces seafood made wholly from plants, aiming to replicate fish using earthly ingredients without microplastics, mercury, or added planetary strain. Led by CEO Jacek Prus, the company completed a soft launch in spring 2021 and is now rolling out nationwide across restaurants, retail, and e-commerce. The product lineup targets both foodservice and consumer channels as it expands distribution. Current Foods plans to use new funding to accelerate its distribution and broaden product offerings domestically and internationally. The company is headquartered in San Francisco, CA and positions itself within the alt-protein sector focused on plant-based seafood alternatives. Kuleana is a Y Combinator–backed startup building an animal-free substitute designed to replicate sushi‑grade raw tuna using iron, algae oil and a mix of proteins formed with a proprietary scaffolding process. The company deliberately avoids 3D printing techniques, saying those can make products look or taste cooked, and focuses on achieving raw tuna texture. Kuleana is initially targeting food service and restaurants, citing that a majority of seafood is eaten outside the home, with plans to expand into retail within the year. The team has conducted taste tests in Barcelona and San Francisco and reports letters of intent for orders exceeding 50,000 pounds. The company received an initial €50,000 seed investment from Good Seed Ventures and emerged from Y Combinator's summer cohort. Founders include CEO Jacek Prus and Barcelona-based researcher Sonia Hurtado; Ron Shigeta helped launch the company but has since left.
- GamerGains Lab
Participated · Seed · Apr 2022
GamerGains Lab is building the first-ever token and cryptocurrency-based play-and-earn platform serving hundreds of millions of traditional PC and console gamers. Built by gamers for gamers, the platform aims to turn typical gameplay into opportunities to earn crypto rewards without requiring a digital wallet or previous crypto experience. The company emphasizes an easy-to-use interface and an automated contest lifecycle that it describes as impartial, transparent, and featuring instant payout settlement. GamerGains closed a $5.8 million seed round to support development of the platform. The financing is intended to create an accessible on-ramp to Web3 for traditional gamers, and the company announced the round from Miami, FL.