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The Venture Codex

Overview

Venture arm focusing on early-stage CPG and consumer tech startups.

Founded

2020

Deals ยท 12mo

0

Stage focus

Seed
Series A

Geographic focus

Canada
United States

Sector focus

Beauty
Consumer
Consumer Electronics
Consumer Software
...

Investment portfolio

9rounds
NAMEDATESIZE
Sesh+
Sep 2025Participated
$40 MOther Equity
SLUSHY
Jun 2024Participated
$10 MSeed
Gooder Foods
Sep 2023Participated
$13 MSeries A
Current Foods
Jul 2022Participated
$18 MSeed
GamerGains Lab
Apr 2022Participated
$6 MSeed
Unblocked Brands
Jan 2022Participated
$10 MSeed
Koji
Jan 2022Participated
$20 MSeries B
Ohi
Oct 2021Participated
$19 MSeries A
Actual Veggies
Aug 2021Participated
$2 MOther Equity
Sesh+
Sep 2025Participated
$40 MOther Equity
SLUSHY
Jun 2024Participated
$10 MSeed
Gooder Foods
Sep 2023Participated
$13 MSeries A
Current Foods
Jul 2022Participated
$18 MSeed
GamerGains Lab
Apr 2022Participated
$6 MSeed
Unblocked Brands
Jan 2022Participated
$10 MSeed
Koji
Jan 2022Participated
$20 MSeries B
Ohi
Oct 2021Participated
$19 MSeries A
Actual Veggies
Aug 2021Participated
$2 MOther Equity
9
Items
Browse all public portfolio deals

Insights

Time horizon

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Deal Distribution

Electric Feel Ventures: 9 funding rounds are recorded in the selected participation categories.All available history.
Electric Feel Ventures: 9 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed04
Series A02
Series B01
Other Equity02

Monthly Deal Activity

Electric Feel Ventures: 9 deals are recorded across 63 months.All available history.
Electric Feel Ventures: 9 deals are recorded across 63 months. All available history
MonthDeals
Aug '211
Sep '210
Oct '211
Nov '210
Dec '210
Jan '222
Feb '220
Mar '220
Apr '221
May '220
Jun '220
Jul '221
Aug '220
Sep '220
Oct '220
Nov '220
Dec '220
Jan '230
Feb '230
Mar '230
Apr '230
May '230
Jun '230
Jul '230
Aug '230
Sep '231
Oct '230
Nov '230
Dec '230
Jan '240
Feb '240
Mar '240
Apr '240
May '240
Jun '241
Jul '240
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '250
Jul '250
Aug '250
Sep '251
Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '260
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Electric Feel Ventures: Food & Agriculture is the largest displayed sector by deal count (4 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Electric Feel Ventures: Food & Agriculture is the largest displayed sector by deal count (4 deals). All available history
SectorDeals
Food & Agriculture4
Media & Entertainment3
Consumer & Lifestyle2
Crypto & Blockchain2
Health & Life Sciences2
E-Commerce & Retail2
Transportation & Logistics1
Social & Community Platforms1
Developer Tools1
Networks, Cloud & Communication1
Enterprise Software1
Manufacturing1
Gaming & eSports1

Deal Size Distribution

Electric Feel Ventures: 9 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Electric Feel Ventures: 9 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M1
$5M-$10M1
$10M-$25M6
$25M-$50M1
$50M-$100M0
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Electric Feel Ventures: United States has the largest recorded deal count among the displayed regions (8 deals).All available history.

Top 2 of 2 regions; European countries are grouped as Europe.

Electric Feel Ventures: United States has the largest recorded deal count among the displayed regions (8 deals). All available history
RegionDeals
United States8
Canada1
Electric Feel Ventures: 20 co-investors are shown, with Alumni Ventures sharing 2 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Investment Strategy

Electric Feel Ventures: Led accounts for 0% and participating for 100% of round participation.All available history.
Electric Feel Ventures: Led accounts for 0% and participating for 100% of round participation. All available history
CategoryDeals (count)Share (%)
Led00%
Participating9100%
Electric Feel Ventures: Single-lead accounts for 0% and co-led for 0% of lead dynamics.All available history.
Electric Feel Ventures: Single-lead accounts for 0% and co-led for 0% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead00%
Co-led00%

Lead dynamics requires at least one led deal in this range

Team

Austin Rosen

Founder & CEO

Claudia Leslie

Ventures Relations

David Cohen

Director, Ventures

Jamie Lierk

Chief of Staff