Participated · Seed · Jun 2022

Fresh Factory is a cold chain enabler and fulfillment startup in Indonesia providing decentralized cold chain storage facilities, pick-and-pack services, and last-mile deliveries. Its network spans 22 Indonesian cities and more than 40 fulfillment centers. The company serves online and brick-and-mortar retailers, including Sirclo and Danone, and emerging customers such as Eden Farm and Kin Dairy Fresh Milk. In the previous 12 months its annual gross merchandise value increased by 10 times and its clientele doubled. By the end of the year Fresh Factory plans to expand to over 100 fulfillment centers across 50 Indonesian cities. The move targets Indonesia's underdeveloped cold chain logistics market, which faces higher setup and operating costs than customary logistics operations. Fresh Factory operates a network of hyperlocal cold storage smart warehouses and a fulfillment management system that stores, picks, packs, and delivers perishable goods for businesses. Its platform integrates GeoTagging and GeoLocation for storage, AI to forecast and manage stock, and IoT to monitor freezer and chiller temperatures. The company targets gaps in Indonesia's cold chain by placing mid- and last-mile infrastructure closer to customers across Java, Sumatra, Sulawesi, and Bali. Fresh Factory currently operates more than 20 warehouses and serves frozen-to-chilled storage needs for merchants, including SMEs and e-commerce grocers. It plans to expand warehouses to all secondary cities in Java and main cities in Sumatra and Sulawesi while investing in talent and technology to boost adoption and operational excellence. As of April 2022 the company reported roughly $10 million of annualized GMV, annualized fulfillment for more than 1 million orders, and 30% month-over-month revenue growth over the prior three months.