Scale Up Media Fund
55 Holt Street, Surry Hills, New South Wales, 2010, Australia
Overview
Scale Up Media Fund is a media-for-equity fund that provides capital for advertising. They use aggregated advertising to create customized advertising solutions for seed-stage firms. The company focuses on enterprises that have acquired momentum with a consumer base and are solving a real problem.
- Total investments
- 2
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 0
Investment portfolio
- Hawke's Brewing
Led · Equity · May 2024
Founded in 2017 in Sydney, Hawke's Brewing produces a range of craft beers that leverage the likeness and legacy of former Prime Minister Bob Hawke. The partnership with Hawke directs brand royalties to environmental nonprofit Landcare Australia, giving the label a strong social-impact angle. Since launch, the brewery has grown its presence in the Australian craft beer market and now seeks to accelerate brand awareness and distribution. To support this growth, the company has tapped non-traditional funding models that pair capital with high-value media exposure. The latest initiative is a media-for-equity transaction that will supply discounted advertising inventory across major Australian outlets. Access to this advertising is expected to boost consumer reach and drive sales without immediate cash outlays for marketing. No revenue, production, or user metrics were disclosed in the article.
- Mad Paws
Participated · Series A · Mar 2018
Mad Paws is a Sydney-based marketplace for pet services that enables pet owners across Australia to book local, vetted and insured pet sitters and dog walkers. Launched in November 2014 by Alexis Soulopoulos, Jan Pacas, Rolf Weber, Justus Hammer and Bjorn Behrendt, the platform lists 15,000 approved sitters and dog walkers. To date, 300,000 pets have been registered on the platform. The company offers a vetted, insured local-sitter booking experience through its marketplace. Mad Paws recently completed a $5M Series A funding round. The new funds will be used to enhance the company's technology and customer support processes. Mad Paws operates a marketplace that helps pet owners find local, vetted pet sitters across Australia. Launched in November 2014 and based in Sydney, the service lists more than 3,500 verified pet sitters and was reporting about 50% month-on-month growth. The platform is also available via a mobile app launched in June. The company was co-founded by Alexis Soulopoulos (CEO), Jan Pacas, Rolf Weber, Justus Hammer and Bjorn Behrendt. Mad Paws raised $1.1M in venture funding to ramp up marketing and grow the team.
Team
No current team members are available.