Participated · Series A · Dec 2018

Buzzoole provides an influencer marketing platform and services that automate, manage and measure brands' investments with creators. Its core product suite includes GAIA, an AI-driven platform that matches brands and creators, and True Reach, a reach-measurement tool based on a proprietary algorithm designed by Nielsen. The company supports a network of more than 270,000 creators and serves around 850 international companies, including Rakuten, Ralph Lauren, Starbucks, Pandora, Unilever and P&G, and works with agencies such as Mindshare, Havas, GroupM, Omnicom, IPG and Publicis Group. Buzzoole plans to use new funding to expand its market presence globally, specifically in the U.S. and UK, and to accelerate R&D and platform development. The company has close to 70 employees across London, Milan, Rome, Naples and New York. Financially, the Series A brought $8.9M in new capital and raised total funding to date to over $10M. Buzzoole is a Naples-based, big data-powered marketing platform that connects brands to influencers. Founded in 2013, it has offices in Rome and Milan and opened a London location in 2016. The company reports more than 200,000 influencers on its platform and counts partnerships with Unilever, MasterCard, and Toyota. It raised $830,000 via a convertible note and intends to further funding to about $1.6 million within the next 18 months with possibly more investors. Buzzoole plans to use the new funds for overseas expansion into France, Spain, Russia, and India, and for further product development and partnership growth. Management describes the raise as a bridge to a Series A expected in the next 12–18 months after rapid growth in users, countries and revenue. Buzzoole is an influence-engine optimization platform that allows enterprises to identify social network influencers based on their quality and generate word-of-mouth activity. The company recently launched Finder, a search engine that allows users to find influencers. It is incubated within venture incubator Digital Magics and was founded in September 2013. Buzzoole closed the first semester of 2015 with a turnover of approximately €500k and has raised over €770k to date. The company plans to use the new funds to extend R&D to create a Real Time Bidding system, expand abroad with aims to open London and UK offices by 2016, and increase its sales staff. Buzzoole has developed an influence engine optimization platform and an algorithm that helps social media users optimize their online presence and discover the topics where they are most influential. The platform enables brands to identify trendsetters in niche markets, engage them, and generate word-of-mouth by awarding brand ambassadors with offers such as discounts, product tests and exclusive invitations. The company intends to use funds to continue developing and launching the platform; a beta version will be released soon. It plans to target large enterprises and SMBs as customers. Buzzoole is led by founder and CEO Fabrizio Perrone alongside Gennaro Varriale, Luca Pignataro and Luca Camillo. The company is based in Naples, Italy.