Led · Series B · Apr 2020

Profitero provides an enterprise eCommerce SaaS analytics platform used by Adidas, L’Oreal, General Mills and more than 4,000 brands to accelerate online sales. Its platform combines Amazon sales and share metrics with digital-shelf analytics and estimates daily Amazon sales to help brands measure market share and size category opportunities. Profitero’s technology helps brands optimize the 4Ps (Product, Placement, Price and Promotions) across 8,000 retailer sites and 50 countries and uncovers competitor behavior. The company says customers using Profitero grow their Amazon sales 70 percent faster than category competitors, on average. Profitero recently announced a new executive leadership team and a product roadmap intended to support the next stage of growth. The company framed the funding and leadership changes as responses to accelerated eCommerce adoption amid COVID-19. Profitero provides e-commerce intelligence and online insights to retailers and brands via a SaaS platform. Its core product monitors more than 220 million prices in near real-time and delivers analytics to customers including Staples, Sam’s Club, Waitrose and Ocado. The company positions itself as the "Nielsen for online global retailers and brands." Profitero plans to use new funding to double its 40-strong engineering team and to expand its presence in North America and abroad. The business focuses on near real-time pricing intelligence and online market monitoring. It also appointed Iran Salim, former CEO of MarkMonitor, to its board. Profitero is a Dublin, Ireland-based provider of an online competitive intelligence service for retailers. It monitors competitors’ prices, stock availability and shipping charges and currently tracks 27.5 million products across 2,500 retail websites. Clients include Tesco Direct, Worten, and market research firm Nielsen. The firm was established in 2010 by CEO Vol Pigrukh, CTO Dmitry Vysotski, and VP Engineering Kanstantsin Chernysh and also has offices in Belarus. Profitero raised €750K in funding in a round led by the Bank of Ireland Start-up and Emerging Sectors Equity Fund, managed by Delta Partners, with participation from Enterprise Ireland. The company intends to use the capital to continue to develop its product and expand into the European and US markets.

Participated · Equity · Feb 2017

Mailgun Technologies, based in San Antonio, Texas and led by CEO Will Conway, provides email API technology used by over 150,000 companies to send, receive and track email from within applications. Its platform combines infrastructure, developer documentation, developer tools and customer support to deliver high deliverability across transactional and marketing use cases. Software development teams at Lyft, GitHub, Iterable and Indeed embed Mailgun to power high-volume and high-frequency messaging. The company intends to use proceeds from the transaction to expand its platform and accelerate product roadmap initiatives. The article does not disclose revenue, valuation or other financial metrics. Mailgun positions itself as a developer-first email infrastructure solution. Mailgun is an email delivery service that provides developers an API-driven way to programmatically send emails. The product is focused on developer experience and is positioned alongside services like Amazon SES and SendGrid rather than consumer tools such as Mailchimp. Its user base includes customers such as Slack, GitHub, Stripe and Lyft. Mailgun was Y Combinator-incubated, was acquired by Rackspace in 2012, and has now been spun out of Rackspace. The company says it will use new funding to accelerate its product roadmap, drive growth initiatives and expand customer support. William Conway, previously GM of Mailgun at Rackspace, will become the new company's CEO. Mailgun offers a programmable email platform for developers, enabling sending, receiving, parsing, storage, and search of email via a straightforward API. The product has evolved from a SendGrid-comparable feature set into a more robust email service provider. Mailgun charges based on messages sent/received and storage used rather than per-mailbox pricing, with a free tier and low-cost paid plans. The service powers about 600 clients — roughly 400 on the free plan and almost 200 paid customers. Pricing details in the article note a free plan allowing 200 messages/day and a paid plan at $1 per 1,000 messages plus $1 per GB/month of storage. Founder Ev Kontsevoy positions Mailgun as changing how developers integrate email into apps, likening the ambition to Twilio for email.