• Datalogix

  Participated · Series B · Apr 2013

  Datalogix is a Westminster, CO–based platform that connects online advertising to in-store sales and provides core infrastructure for measuring offline sales lift. It enables brands to reach audiences of buyers across display, video, mobile and social while measuring the offline impact of digital campaigns. The company serves major consumer segments including Retail, CPG and Automotive. Led by CEO Eric Roza, Datalogix offers a suite of audience and measurement products. The company closed a $45M equity financing and intends to use the proceeds to expand adoption of its products. Datalogix previously closed a $25M Series B in April 2013. Datalogix aggregates offline purchase data from sources such as retailer loyalty cards and data brokers, anonymizes it into consumer profiles, and sells access to publishers and ad exchanges so they can target ads and measure ROI. Its data powers custom audiences and measurement for major publishers including Facebook, Google and Yahoo, and the company says its dataset covers almost every U.S. household and roughly $1 trillion in consumer spending. Datalogix has a flagship partnership with Facebook and counts scores of ad exchanges as customers. The company has grown rapidly: business has tripled over three years and was up 50% in the last year, and headcount rose to about 250 employees from 170 a year prior. Datalogix faces competitors such as Epsilon, Acxiom, and BlueKai. The company has begun geographic expansion, opened an office in London, and says it is looking at opportunities outside the U.S.

• Yieldex

  Participated · Equity · Sep 2011

  Yieldex provides inventory and revenue management solutions for digital publishers from offices in New York, San Francisco and Boulder, CO. Led by CEO Andy Nibley, the company offers an Advertising Revenue Manager suite to forecast, manage and price premium inventory. It serves a blue‑chip client base of digital publishers in the United States and abroad. The company raised $10M in its third venture capital funding round. Yieldex intends to use the funding to accelerate development of new and existing products and to expand sales capabilities. The firm is actively hiring to support those plans. Yieldex is an online ad optimization engine that helps web publishers manage ad inventory by forecasting overlapping inventory and predicting how ads will deliver. Its platform enables publishers to allocate advertising campaigns more efficiently and to extract more revenue from premium ad inventory. The company was awarded the top prize in the Amazon Web Services Startup Challenge, receiving $50,000 in cash, $50,000 in AWS services credits and an investment offer from Amazon.com. The prize is presented annually to the most innovative US startup built on Amazon's cloud infrastructure. Yieldex's founders include industry veterans from Matchlogic and NetGravity, and CEO Tom Shields has blogged about the win. The prize supplements a prior, undisclosed seed funding round from Sequel Venture Partners, First Round Capital and Woodside Fund.

• Channelinsight

  Participated · Series C · Apr 2011

  Channelinsight (formerly InfoNow) provides a suite of channel sales management products designed to increase sales, optimize inventory, maximize returns on discounts and incentives, and ensure compliance. Its software is available through Salesforce CRM, as a standalone product, and via systems integrators including Accenture, PWC and KPMG. The company serves customers across the financial services, industrial and technology sectors, with named customers including Lexmark, AMD, Siemens and Polycom. Led by CEO Mark Geene and based in Denver, CO, Channelinsight plans to use new funding to accelerate product development and expand its sales and marketing organization. Financially, the company has raised a total of $21M to date following this recent round.

No current team members are available.