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SG Credit Partners

500 Newport Center Drive, Suite 580, Newport Beach, CA, 92660, United States

Overview

SG Credit Partners provides $1 - $10 million structured debt solutions to lower middle market businesses across the country in need of financing for working capital, growth capital, acquisition capital, or special situations. We lend in the form of structured term loans (6-36 month term) with flexible repayment, typically as a subordinated (second lien) lender and in certain cases as a senior lender to companies that need financing. Headquartered in Southern California, the SG Credit Partners team has provided in excess of $250 million to 150+ borrowers across a variety of industries.

Total investments
3
Lead investments
2
Investments · 12mo
1
Active investors
4

Sector focus

  • Financial Services
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Investment portfolio

  • Mezcla

    Participated · Series B · Mar 2026

    Mezcla is focused on scaling a consumer packaged–goods brand, with a near-term emphasis on brand building and widening its distribution channels. The company plans to leverage newly raised capital to accelerate marketing initiatives and secure additional retail placements. Leadership highlighted the importance of entering Expo West with fresh funding to support these growth objectives. While specific revenue or user metrics were not disclosed, the recent financing indicates investor confidence in the company’s trajectory. Mezcla’s team and backers cite the brand’s momentum and market opportunity as key drivers behind this round. Future plans center on deeper market penetration and heightened consumer awareness. Management praised the internal team’s execution capabilities, underscoring an intent to continue rapid expansion.

  • Punchbowl

    Led · Equity · Jun 2021

    Punchbowl started in 2007 and operates an online party planning platform with digital invites and a greeting-card business. During the pandemic the company expanded its greeting-card offering by adding personalized video capabilities. It acquired Canadian video montage service VidHug and rebranded the product as Memento to let users collect clips, assemble videos, and add music and backgrounds. Leadership sees Memento as a way to broaden beyond consumers into business use cases, such as welcome and goodbye videos for distributed organizations. The company has also taken minority stakes in parenting-focused apps Qeepsake and Pumpspotting to attract new parents and build long-term customer relationships. Financially, Punchbowl announced new external investments in 2020 to fund these strategic moves. Punchbowl builds online invitations and e-cards with features such as virtual envelopes and options to include digital gift cards. Founded in early 2007, the service attracts tens of millions of customers per year. The company says growth has been steady and that it has been profitable for several years. Punchbowl has pursued platform integrations with partners like Oriental Trading Company, TIME, and RealSimple. Its product strategy centers on translating paper-card experiences to digital formats and licensing that technology to larger partners. Recent partnerships with Party City and a new Marvel collection point to commercial expansion of its distribution channels. Punchbowl operates an online platform that lets users create digital invitations and stationery and track RSVPs. The service includes gift registries, save-the-dates, message boards, gift cards, Google Maps integration, and the ability to share comments, photos, and videos. It also offers an algorithm that recommends the best date for a party and tools to organize after-parties. The company recently launched an e-commerce platform for party supplies. Punchbowl has raised a total of $5.5M to date; the latest $1.5M financing will be used to expand marketing and support its e-commerce initiatives. Joan Nevins joined the board alongside Michael Waxman-Lenz and Harry Lin. Punchbowl operates a one-stop site that helps users plan parties from start to finish, targeting parents and busy professionals. The service includes customizable digital invitations, potluck coordination, gift registries, and a local vendor search. Punchbowl positions itself as a modern, effortless way to plan celebrations. According to SEC filings, the company has added $580,000 toward a planned $1 million new funding round. The filing does not identify the 14 backers in this latest round by name. The company is based in Framingham, MA, and previous investors include Contour Venture Partners, Intel Capital, and the eCoast Angel Network. Punchbowl Software operates MyPunchbowl, an online event-planning site that offers a step-by-step way to create online invitations and assists with all aspects of events from picking a date to planning an after-party. The Framingham, Mass.-based site says its traffic has grown at least 20% each month over the past year, with Compete data appearing to back that growth. In April the company partnered with travel site Kayak to launch the MyPunchbowl Party Center to ease planning for events involving travel. The site raised a seed round in October of the prior year and has since completed a second round of funding. The company intends to use the new capital to pursue additional partnerships and to expand its development team.

  • Agosto

    Led · Equity · May 2019

    Agosto, founded in 2001 and headquartered in Minneapolis with sales offices in Chicago, Toronto, Houston, Nashville, San Francisco and Los Angeles, is a Google Cloud Premier Partner that helps public- and private-sector organizations leverage Google Cloud products. Its services include technical solutions, change management and training, migration from legacy systems, ongoing admin support and custom product development. Agosto also develops and markets Skykit, a digital signage content management system built on Google Cloud Platform that has hundreds of customers and serves large networks including health education deployments. The company reports it has tripled revenues and headcount since 2016. Agosto’s client roster cited in the article includes 1-800-Got-Junk?, the State of Wyoming, Unilog, Groupon, Jaguar Land Rover and the Library of Congress. Future plans described in the article focus on advancing its go-to-market strategy within the Google ecosystem and adding sales and marketing personnel to accelerate growth.

Team