Sienna Capital
19-21 route d'Arlon, Strassen, 8009, Luxembourg
Overview
Sienna Capital is the alternative investments platform of the publicly traded investment holding company Groupe Bruxelles Lambert (“GBL”). Sienna Capital aims to generate attractive risk-adjusted returns by constructing a diversified portfolio of investment managers performing well in their area of expertise (private equity, debt and specific thematic funds). Sienna Capital is an active and involved partner for the managers it invests with. Sienna Capital supports managers by helping them raise money, attract talent and source investment opportunities as well as by providing advice on good governance and best practices.
- Total investments
- 4
- Lead investments
- 3
- Investments · 12mo
- 2
- Active investors
- 1
Sector focus
- Finance
- Financial Services
Investment portfolio
- Karmen
Led · Debt Financing · Jan 2026
Karmen offers a 100 % digital platform that underwrites short-term loans and working-capital advances to French TPE and PME (small and medium-sized businesses) within 48 hours by connecting in read-only mode to the borrower’s bank account and analysing recent cash-flow data. Its product suite now includes Karmen Factor, an invoice-financing tool that allows companies to fund invoices without formally assigning receivables, and an embedded-finance API branded “Capital as a Service” that lets software vendors and regulated platforms integrate invoice financing directly into their products. Recent partnerships with Qonto and Tide make these funding tools available inside SME banking and management interfaces. Following its Q4 2025 acquisition of Silvr, an historic BFR financier, Karmen has absorbed new portfolios and expertise, strengthening its position in a consolidating alternative-lending market. The company can now issue tickets from €20k to €3 m with maturities of 2–24 months, adapted to the tighter macro environment. Since launch, it has financed several thousand businesses, positioning itself as a leading non-bank working-capital provider in France. The additional debt capacity announced in January 2026 gives Karmen room to expand ticket sizes, enter new sectors, and accelerate its embedded-finance roadmap.
- Drive Innov
Led · Equity · Nov 2025
Founded in 2015 in Chambéry, Drive Innov is reinventing the traditional auto-école by tailoring driver-education programs for young people without resources, individuals with disabilities or neurodiversity, seniors, and drivers recovering from accidents. Its core product blends classroom instruction with immersive driving simulators and a proprietary e-learning platform, delivering a flexible, supportive pedagogy. The company generated €1.80 million in revenue in 2024 and employs 25 people alongside several dozen freelance instructors. Drive Innov positions itself as both a training provider and a social-impact venture, aiming to remove mobility barriers for marginalized groups. The new capital will be used to enhance its digital teaching tools, expand prevention and eco-driving curricula, and roll out training programs to additional regions across France. Ultimately, the team seeks to establish the company as the national reference for inclusive, sustainable driver education.
- Globality
Led · Series E · Jan 2021
Globality offers an AI-first sourcing and procurement platform that combines domain-specific data, adaptive machine-learning models refined for procurement, and Gen AI to guide users through an intuitive, interactive experience. The company says customers reduce costs by 10%–20% across all spend while capturing 60%–90% operating efficiencies and achieving better business outcomes. Its platform is used by Fortune 500 customers including Fidelity, Santander, British Telecom, Tesco, IQVIA, T. Rowe Price, Invesco, Hewlett Packard, Dropbox, and Allegis Global Solutions. Led by CEO Joel Hyatt, Globality intends to use recent funds to expand operations and accelerate development efforts. The company raised additional capital in 2024, bringing its total capital raised to $356M. Headquartered in Palo Alto, California, Globality focuses on enterprise procurement modernization through AI. Globality is a Menlo Park, Silicon Valley–headquartered company co-founded by Joel Hyatt and Lior Delgo that provides an AI-powered digital solution for sourcing strategic services. Its platform automates demand creation, supplier identification, proposal evaluation and statement-of-work creation via a self-serve, consumer‑like interface. The company says the platform cuts the sourcing process from months to hours and delivers savings of 20% or more. Globality plans to use new funding to invest in additional AI capabilities, increase global scale and capacity, add engineering, product and client talent, and expand marketing and sales to acquire enterprise customers and channel partners. The business has raised $310.3 million in total since being founded five years ago. Globality positions its product as a digital replacement for the archaic RFP process to transform the multibillion-dollar B2B services sourcing market. Globality operates an AI-powered sourcing platform whose AI bot, Glo, uses natural language processing to create and analyze client Smart Briefs and match projects to providers. The platform searches a database of more than 17,000 potential providers across 100 countries and over 600,000 professionals, analyzing millions of data points to recommend matches. Globality says its approach cuts the sourcing/RFP cycle from months to hours and routinely delivers savings of 20% or more, including a cited project for a Fortune 100 financial institution that reduced cost by over 50%. The company plans to use the new capital to accelerate investment in its AI technology, hire additional engineering, product, and client teams, and expand marketing and sales to acquire enterprise customers. Founders named in the article are Joel Hyatt and Lior Delgo, and the company highlights a two-sided, international marketplace that aims to capture network effects as it scales. Globality operates a business-services marketplace that connects small and mid-sized service providers with large multinational buyers. Its platform uses machine-learning tools to process provider applications and match customers with vetted candidates, accelerating a traditional RFP process from months to two or three days. Access to the marketplace is invite-only and Globality vets providers for regulatory and professional capability, financial stability, employee count (fewer than 500 employees), and reporting/auditing standards. The company has onboarded roughly 1,000 small and mid-sized businesses from more than 70 countries. Globality plans to expand into global Fortune 1000 companies and is launching a European office in London; it is also launching a new consulting business led by Yuval Atsmon. The company raised $35 million in new financing backed by an international consortium of individual and institutional investors. Globality is a stealth-mode Menlo Park startup advancing a platform to facilitate cross-border trade. Co-founded in March 2015 by Joel Hyatt and Lior Delgo, the company combines artificial intelligence and human curation to enable small and midsize companies to participate in the global economy. Globality secured $27.25M in Series B funding. The company intends to use the funds to continue hiring talent to build and bring its new platform to market. Investors named in the round include Al Gore, Ron Johnson, John Joyce, Michael Marks and Ken Goldman. Following the raise, Globality added three new board members: Juliet de Baubigny (Kleiner Perkins), Mark Hurd (Oracle CEO) and Mark Vorsatz (Andersen Tax).
- Pollen
Participated · Equity · Oct 2019
Pollen operates a technology-driven platform that creates and sells curated travel and destination experiences, combining music, sports, wellness and local activities. Its offerings include Pollen Presents, which creates exclusive itineraries around talent and brands, and Pollen+, which enhances festival and event bookings. The company partners with major artists and brands — examples cited include J Balvin, Justin Bieber and Duran Duran — and with festival and promoter partners such as Austin City Limits, Bonnaroo and Live Nation. Pollen uses proprietary data and customer insights to design one-of-a-kind, immersive itineraries that feature leading hotels, venues, restaurants, nightclubs and local activities. The business reported significant momentum: sales increased more than 300% relative to pre-pandemic levels, and the company emphasizes scaling its curated travel experiences. Pollen highlights a culture aimed at attracting senior talent from companies like Instagram, Deliveroo and Klarna to support growth. Pollen (formerly Verve) operates a members-only platform that markets tickets and experiences through a network of 35,000 "Ambassadors" who promote events to close social circles. The company negotiates ticket allocations with some 500 event partners (including Live Nation, MGM Resorts, TAO, Hakkasan, AEG & C3) and integrates with sellers like Ticketmaster, Eventbrite, Priceline, StubHub and SeeTickets. Membership is free but restricted to people who influence peers; Ambassadors earn non-cash rewards for shifting sales while Pollen takes a roughly 10–20% cut on sales. Since founding in 2014 the startup has sold about 1 million experiences (330,000 this year) and reported "tens of millions" in revenue across roughly 20 countries, focused on a 16–28 demographic. Pollen is expanding beyond music and club nights into sports, travel and festivals and recently acquired Lifestylez to grow its ski- and snowboard-trip offering aimed at college students.
Team
Pedro Antonio Arias
CEO
LinkedIn