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The Venture Codex

Sorenson Ventures

2801 N Thanksgiving Way Suite 200, Lehi, UT, 84043, United States

Overview

Sorenson Ventures is a venture capital firm that focuses on accelerating innovations in the software and security sectors. It is comprised of seasoned entrepreneurs, industry executives, and investment veterans.

Total investments
38
Lead investments
14
Investments · 12mo
1
Active investors
4

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Zócalo Health

    Participated · Series A · Apr 2026

    Zócalo Health organizes care around community health workers (promotoras de salud) embedded in communities and integrates those teams with primary care providers, behavioral health clinicians, and care coordinators to drive sustained engagement for high-need members. Its model emphasizes proactive outreach, frequent touchpoints, and trust-based relationships to improve retention, reduce avoidable utilization, and address medical, behavioral, and social needs together. The company pairs its community workforce with a technology platform that leverages AI to extend frontline capacity, help members navigate coverage and eligibility, and support care coordination. Zócalo partners with Medicaid managed care organizations, including Anthem Blue Cross and Health Net, and aligns with state initiatives such as CalAIM in California. Operationally, the company reported roughly 4x year-over-year revenue growth and expanded from two health plan partnerships in 2024 to more than a dozen in 2025, while maintaining high member retention and patient satisfaction that exceed industry benchmarks. Zócalo plans to use new capital to scale geographically and grow its community-based teams. The company is based in Kenmore, Wash.

  • Spiffy AI

    Participated · Equity · Dec 2023

    Founded in 2023 in Seattle, Envive AI provides a reinforcement-learning intelligence layer that observes signals across awareness, browsing, consideration and post-purchase to orchestrate cooperative AI agents that drive measurable outcomes such as higher conversion, discoverability and retention. The system continuously learns from real-world behavior, giving brands performance, control and safety while transforming static e-commerce sites into adaptive, ‘living’ experiences. Early customers including Spanx, Supergoop!, Coterie and Wine Enthusiast have already seen material lifts in on-site conversion and search ranking. As foundation models advance, Envive plans to expand its platform from single-channel actions to fully multimodal, end-to-end customer experiences. The company projects 5× growth in 2025 and is staffed by a team with deep AI pedigree, featuring the creators of OLMo and ELMo and Walmart’s former generative-AI leader. After its latest financing, Envive has raised $20 million to date, giving it sufficient capital to scale go-to-market and product development.

  • Digma

    Led · Seed · Sep 2023

    Digma provides a continuous feedback platform that analyzes code at runtime to find regressions, anomalies, code smells and other patterns to flag to developers. The platform is designed to help prevent bad code, including code generated by GenAI, from making it to production. Digma integrates code insights into IDEs and developer tools so issues can be addressed in real time. The product focuses on surfacing actionable runtime analysis to improve code quality and catch regressions earlier in the development cycle. Digma is based in Santa Clara, California. The company announced a $6.0M seed financing in September 2023.

  • Planera

    Participated · Seed · May 2023

    Planera offers a cloud-based, visually driven scheduling platform built on Critical Path Method (CPM) logic that allows general contractors, subcontractors, and owners to collaborate in real time. The company has recently tailored its product and services for the surging data-center construction segment, introducing AI tools that flag potential delays and recommend schedule accelerations. Over the past six months, Planera reports a 600% increase in data center projects and counts HITT Contracting, Ralph L. Wadsworth, and Ryan Companies among its marquee customers. To deepen adoption, it has created a dedicated service team with domain expertise in mission-critical builds. Market tailwinds are strong: the global data-center construction market is projected to more than double to $214 B by 2030, creating urgency for modern scheduling tools. Following the latest $8 M raise, Planera’s total funding stands at $26.5 M, giving it additional capital to expand customer support and accelerate product innovation.

  • NetRise

    Participated · Equity · Apr 2023

    NetRise builds a platform that creates software asset inventories and generates software bills of materials (SBOMs) by analyzing compiled code and firmware to surface software supply chain risk. The platform is designed for device manufacturers, software producers, enterprise security teams, and federal government users to identify vulnerabilities, prioritize remediation, and enable rapid incident response. NetRise emphasizes analyzing compiled code rather than source code to deliver visibility into embedded and firmware-based systems. With the new funding the company plans to bring its solutions to a broader market and accelerate proactive, continuous monitoring of software components to identify and address threats. The company announced a $10M growth funding round that brings total funding to $24.8M. NetRise is based in Austin, Texas, and aims to improve compliance, third-party risk management, and operational efficiency for customers. NetRise is an Austin, TX-based company offering a cloud-based SaaS platform that provides visibility into the Extended Internet of Things (XIoT) security problem. Its platform analyzes and continuously monitors device firmware to enable device manufacturers and enterprise customers to detect, respond to, and prevent threats across supply chains. The company is led by co-founder and CEO Tom Pace. NetRise raised $8M in a funding round led by Squadra Ventures with participation from Miramar Digital Ventures, Sorenson Ventures and DNX Ventures. It plans to use the funds to expand platform capabilities, including coverage for Windows systems and containers, and to develop additional machine learning models for advanced analysis. By expanding coverage and analytics, NetRise intends to help customers understand what’s inside their devices and their entire software supply chain to identify risks and vulnerabilities.

Team