• The nu company

  Participated · Series A · Sep 2021

  Nucao produces organic, vegan-friendly chocolate bars packaged in environmentally friendly materials and sells through both online channels and physical retail. The brand emphasizes sustainability and transparency in its messaging to consumers who value ethical consumption. Nucao is expanding distribution channels, including a recently announced nationwide listing in REWE and planned collaborations with drugstores such as dm. The company plans point-of-sale promotions to highlight product taste and social impact. To boost brand awareness and sales in Germany, nucao secured a mid-single-digit million media investment from SevenAccelerator. That investment will fund a TV and digital advertising campaign to reach roughly 25 million people with an average frequency of five views. the nu company produces vegan, organic, and sugar-reduced snack products, best known for its nucao chocolate bars and numove protein range. All products are of natural origin, certified organic, free of refined sugar, and wrapped in a specially developed home-compostable cellulose packaging as part of a plastic-free, climate-positive mission. Founded in 2016 by industrial engineers Christian Fenner, Thomas Stoffels, and Mathias Tholey, the company plants a tree for every product sold through a partnership with Eden Reforestation Projects. In 2021 the nu company recorded triple-digit sales growth for the fourth consecutive year and its products are already available in over 10,000 stores. The company expects to surpass a 10 million tree planting milestone this year. Management says the financing will help bring more products to market, improve European availability in retail and online, and support hiring across key sectors and geographies.

No current team members are available.