The Venture Codex

Participated · Equity · May 2013

Save 22 operates a mobile app and backend that index prices of goods and display price comparisons, including a barcode-scan feature that lists stores by price. Its database covers about 500,000 products, with listings sourced from retailers, app users, and staff who actively index popular goods on the ground. The company’s backend data engine mines retail partners’ catalogs, and investors expect Save 22 to develop an additional revenue stream by offering data analytics to third parties. The startup was founded in March 2010 (renamed from Lobangclub last year) and has nine employees. Management and investors are focused on expanding the product database across Southeast Asia to improve analysis quality and monetization potential. Save 22 faces regional competitors like PricePinz and larger global players with barcode-scanning apps such as ShopSavvy, Amazon’s PriceCheck, and eBay’s RedLaser.