Led · Equity · Jan 2021

Blaine operates an integrated digital platform that covers purchase, design, manufacturing, delivery and installation of artificial vegetation, using proprietary technology and AI to optimize design and customer service. The company manufactures its own products, claiming 98% realism and more competitive pricing by disintermediating the value chain. Founded in 2019 by Óscar Gallego, Carol Frau and Carles Grau, Blaine has consolidated its presence in Europe and expanded operations in 2023, enlarging its logistics center by more than 4,000 m² integrated with its plant factory. Its professional service for businesses (restaurants, hotels, offices) grew revenue fourfold year-over-year, validating both B2B and B2C demand. Blaine plans further international expansion, including a push into the U.S. market, while continuing to develop its digital platform to simplify operations and pursue profitable, scalable growth. Blaine Box operates a monthly subscription platform for sustainable artificial flower arrangements, founded in 2019 by Óscar Gallego, Carol Frau and Carles Grau. The company uses a "flower-sharing" system to keep bouquets circulating among homes and businesses, aiming to minimize plastic use and CO2 emissions; some flowers are made from recycled fabrics and plastics. Blaine already serves a long list of monthly customers across more than thirty sectors, including hospitality, wellness, offices and homes, and has grown revenue tenfold in its first 18 months. The business has about 20 employees and plans to expand its team by more than 30 people using the new funds. Proceeds from the round will be invested in in-house technology and systems and to scale into new European markets such as France. The company intends to strengthen technology, marketing and operations to improve customer acquisition. Blaine Box provides a monthly subscription service of artificial flower bouquets targeted at businesses, with plans starting at €25/month. Founded in 2019 and based in Barcelona, the company offers a choice of 300 bouquets that rotate monthly and allows a trial week before subscription. Its bouquets mimic natural flowers and are made from recycled plastics and fabrics, positioning the service as a sustainability-minded, circular-economy option. After one year the team has won around a hundred customers across more than thirty sectors, including hospitality, wellness and beauty, and offices. The trial-week model and subscription pricing have driven rapid early growth. Blaine plans to accelerate expansion across Spain, improve customer experience, grow monthly subscriptions, and enter other European markets such as Italy and Germany.