• Ludi

  Led · Series A · Jul 2014

  Founded in 2012 and based in Nashville, Ludi develops DocTime Suite, a platform that automates physician payment processes for hospitals. DocTime tracks, manages and audits payments from signed contracts to payment, handling complex rules, data and compliance tasks in one system. On average, DocTime customers experience an 80 percent reduction in administrative time and costs and a reported 5–6x ROI. Trusted by hundreds of hospitals nationwide, the platform aims to optimize physician payment processes, increase physician satisfaction and reduce compliance risk and administrative burden. The company plans to use the growth recapitalization to expand its DocTime Suite and enhance its value proposition to hospital systems and physicians. Leadership will transition as founder Gail Peace moves to the board and Danielle O’Rourke becomes CEO, signaling an operational focus under new management. Ludi’s core product, DocTime Log®, is a secured, web‑hosted physician payment platform that includes an automated mobile solution for physicians to log hours, automated workflow, time‑log approval tracking, and analytic reporting. The product is designed to drive regulatory compliance, reduce administrative costs and variation, streamline operations, and build trust with physician networks. Ludi hosts its web‑based solutions for ease of implementation and confidentiality. The company says the new funding will be used to scale during a period of rapid growth. Ludi serves hospitals, health systems, and outpatient service providers nationally and recently completed the four‑month Healthbox accelerator in Chicago. The company was founded in 2012 and is based in Chicago.

• Clariture

  Led · Seed · May 2014

  Clariture Health provides a turnkey digital marketing solution for healthcare providers that executes search, social and mobile campaigns and integrates with leading online ad channels. Its offering comprises two products: a digital marketing platform that integrates with multiple ad APIs and digital health risk assessments that engage at-risk consumers with clinically backed questionnaires. The company says it is preferred by health systems and outpatient providers including Ascension, Saint Thomas Health and e+ Cancer Care. Clariture is positioned to help providers shift to more consumer-driven, mobile-first engagement while improving marketing ROI. The company is a SaaS, HIPAA-compliant platform founded in 2013 with operations in San Francisco and Nashville. Clariture recently raised a $3.5M Series A to support its growth within the healthcare provider industry. Clariture is a healthcare marketing platform startup based in San Francisco and Nashville. Led by CEO and co-founder Daniel Hightower, it provides a HIPAA-compliant, consumer-focused marketing solution for health systems and urgent/convenient care providers. The platform is designed to acquire and retain patients via digital and social channels by delivering hyper-targeted messages. The product is currently in beta and is scheduled to launch in the coming weeks. Clariture was selected for the Healthbox national healthcare technology accelerator. The company secured $1m in seed funding from The Martin Companies.

• Moontoast

  Led · Series B · Feb 2014

  Moontoast provides brands and agencies with a Social Rich Media Ad platform to create and distribute mobile-responsive rich media ads across major social channels including Facebook, Twitter and LinkedIn. Its interactive ad units deliver branded video, audio, and data capture across multiple devices and OS types and provide actionable analytics. Customers span automotive, media, entertainment, consumer packaged-goods, retail, and consumer technology sectors and include Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan. Led by CEO Blair Heavey, the company has offices in Boston, New York City, San Francisco and Nashville. Moontoast raised an additional $4.5M in its 2013 Series B and intends to use the funds to expand the platform’s multi-channel analytics and optimization features. The recent investment was made by the Martin Companies. Moontoast creates custom, interactive ads for social media — including social stores, surveys, sweepstakes, and MP3-for-email units — that often incorporate rich media. The company works with about 50 clients, including Universal, Lexus, Nike, Hyundai, Lady Antebellum, Time, and Simon & Schuster. Co-founder and CTO Marcus Whitney says the creative is conversational and more marketing-focused than traditional advertising. Moontoast recently updated its platform with a new analytics service that incorporates data from the Facebook Ads API and plans to continue improving analytics throughout the year. The company was founded in Nashville and now has roughly half its team in Boston. Management says the new funding should allow the startup to reach profitability. Moontoast operates a social commerce platform that offers a Social Activation Engine and distributed social commerce stores for brands, affinity retailers, musicians, athletes/celebrities and authors. Its platform distributes social campaign modules for promotions, events, downloads and commerce and includes patent-pending social analytics and patent-pending game commerce to add gamification. The company says its analytics deliver social insights to drive more relevant interactions and enable transactions at the point of impression. Moontoast launched its social commerce platform in 2010 and reported early campaign results including processing $10,000 in one hour from a single Facebook post and conversion-from-impression rates over 18% in another campaign. The company is based in Boston and Nashville. Following a $6.0M funding round, Moontoast intends to grow and capitalize on its campaign performance while further developing its social commerce offerings.

• Healthcare Bluebook

  Led · Equity · Jan 2014

  Healthcare Bluebook provides price-transparency tools that enable consumers, employers, TPAs, health plans, and provider organizations to understand local healthcare prices, compare providers on price and quality, and shop for care across the United States. Launched in 2007 and headquartered in Nashville, TN, the company supports hundreds of employers and many of the largest TPAs in the U.S. Healthcare Bluebook has grown rapidly over the past three years by helping companies lower costs within the existing healthcare system and has achieved profitability for the past three years. The company frames its solutions as a response to rising financial pressure from health reform, including increased deductibles and mandates. Management plans to introduce new services intended to transform the healthcare experience for consumers and providers and further accelerate growth.

• Shareable Ink

  Participated · Series A · Nov 2010

  Shareable Ink is an enterprise cloud computing provider that converts point-of-care clinical documentation into structured, clinically‑encoded data and analytics. Its platform lets clinicians use natural input tools — such as digital pen and paper or iPads — and their existing forms and workflows to complete documentation that is converted for reporting. The structured data is used for reporting to hospital IT systems, physician billing systems, and national registries. The company is led by President and CEO Laurie McGraw and is based in Nashville, TN. Today over 2,000 clinicians use Shareable Ink at nearly 200 hospitals and ambulatory surgery centers across the US. The company intends to use new funds for continued operational expansions, including client services and R&D. Shareable Ink is a Nashville, TN-based company that provides an enterprise cloud-based platform to convert handwritten text and gestures into structured and codified data for hospitals and practices. Its platform feeds that data into core hospital and practice systems and incorporates natural input tools, including iPads and digital pen-and-paper technology featuring Anoto functionality. Led by President and CEO Stephen S. Hau, the company focuses on transitioning handwritten documentation to electronic health records. Shareable Ink secured $5M in Series B financing from Lemhi Ventures. It intends to use the proceeds to expand operations across all areas of the business, including client services and R&D. As part of the financing, Lemhi Ventures partners joined the company's board. Shareable Ink provides an enterprise-grade software platform that converts handwritten information on paper forms into data for electronic health records and other information systems. The company also offers analytical tools that "data mine" paper records to surface insights. Its solution is designed to increase the productivity of physicians and nurses and help healthcare organizations transition to electronic, actionable information. According to CEO Stephen S. Hau, proceeds from the financing will allow the company to further develop its products and support its customer base. Shareable Ink is based in Nashville, TN and operates a regional office in Newton, MA.

No current team members are available.