Participated · Seed · Aug 2023

11x builds AI-powered autonomous digital workers that automate go-to-market workflows for Sales, Marketing, and Revenue Operations. Its first two digital workers are Alice, an AI SDR that manages campaigns and personalizes outreach, and Jordan, a 24/7 multilingual phone rep that handles calls in over 30 languages. The company said it will use the funds to expand operations and accelerate development. Following a significant U.S. team expansion after a Series A in September, 11x acquired Opkit and brought on Opkit co-founders to lead development of Alice 2.0 alongside internal product and engineering leaders. Over the next year, 11x plans to launch multiple new AI agents while driving aggressive revenue growth and hiring in San Francisco. 11x.ai builds named "automated digital workers" — AI agents trained to handle repetitive end-to-end workflows for go-to-market teams such as sales, marketing, and revenue operations. The company launched Alice, an AI sales representative, and Jordan, an AI phone representative capable of real-time conversations up to 30 minutes, and trains its agents in 25 languages. Founded in 2022 in London, 11x.ai is relocating its headquarters to San Francisco while retaining a London office and currently has a headcount of 27. The startup counts customers including Brex, DataStax, and Otter, and is approaching $10 million in annual recurring revenue. Management plans to launch two additional digital workers in the coming months and to build a suite of deeply integrated agents with names, faces, and job-specialized training. 11xAI is a London-based startup that builds automated digital workers to perform repetitive business tasks. The company launched its service alongside closing a $2M pre-seed round and has an AI sales development representative called Alice. It plans to build additional autonomous workers named James (for talent acquisition) and Bob (for human resources) and hopes to develop a monetized infrastructure platform to let others build digital workers. Co-founder and CEO Hasan Sukkar says the product is aimed at helping smaller businesses increase productivity and better compete with larger firms. 11xAI currently employs six people and plans to hire more engineers and expand into the U.S. market. The company has a product strategy to prevent bias that includes audits, monitoring, regular bias testing, and using diverse datasets.