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The Venture Codex

Traction Fund

149 New Montgomery St., Ste. 616, San Francisco, CA, 94103, United States

Overview

Traction Club Partners is an investment firm and a social club of founders and executives that finances early or growth-stage companies.

Total investments
1
Lead investments
0
Investments · 12mo
0
Active investors
0

Sector focus

  • Financial Services
  • Impact Investing
  • Venture Capital
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Investment portfolio

  • Planetarians

    Participated · Seed · Feb 2023

    Planetarians develops whole-cut plant-based proteins using upcycled ingredients such as sunflower oil cake and brewer’s yeast. Founded in 2013 by Aleh Manchuliantsau and chef Max Barnthouse, the company pivoted from nutritional drinks to plant-based "vegan meat" and is launching ribs as its first product using only two FDA GRAS ingredients. Its approach captures benefits of solid-state fermentation without building fermentation infrastructure by sourcing brewer’s yeast as a byproduct from AB InBev. Planetarians has verified its technology at industrial scale, tested products with hotels, restaurants and schools, and secured its first commercial contract. The company says its product is priced on par with chicken and claims a carbon footprint 50x better than animal meat and 9x better than other plant-based meats. Planetarians plans to use the new funding to build a pilot facility (as small as 3,000 sq ft), ramp up sales, bring a second production line online in October, and work with AB InBev to place lines across breweries; it estimates $3 million would launch a full line producing up to 15 million pounds per year. The recent financing is a Seed II that raised about $6.7 million in total, including a $6M tranche. PLANETARIANS, based in San Mateo, CA, has developed a one-step technology that sterilizes, destroys anti-nutrients, and functionalizes fiber to upcycle spent sunflower into a high-protein, high-fiber flour. The company says the resulting flour delivers three-times the protein and two-times the fiber of wheat flour at the same cost. Its ingredient can replace about 30% of existing flour in recipes without changing texture or flavor, and PLANETARIANS has been conducting product trials with Barilla’s R&D pilot plant in Italy. It has also worked with Italian CPG Amadori to create flexitarian meatballs and ragù, and has expanded tested applications to snacks, pasta, baked goods, meat products, breakfast items, dips, and purees. The company reported that chips made from its upcycled ingredients posted 69% month-to-month growth on Amazon. PLANETARIANS plans to use the recent funding to continue customer trials and broaden its range of product applications.

Team

No current team members are available.