TSG Consumer Partners
1100 Larkspur Landing Circle, Suite 360, Larkspur, CA, 94939, United States
Overview
TSG Consumer Partners is an investment firm that focuses on the branded consumer sector. It primarily invests in the food, beverage, restaurant, beauty, personal care, household and apparel and accessories, and e-commerce sectors. The firm was founded in 1987 and is headquartered in San Francisco, California.
- Total investments
- 5
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 9
Sector focus
- Business Development
- Finance
- Financial Services
Investment portfolio
- Symmetry Systems
Participated · Equity · Aug 2023
Symmetry Systems offers a platform that maps an organization’s data across cloud stores, shows who has access, and surfaces misconfigurations and risky data flows. The product lets customers adjust account access on individual data objects and monitor future accesses while running in the customer’s cloud using a ‘‘software-as-a-service, but in customer’s cloud’’ deployment model. The company is developing an AI/large-language-model interface to let customers ask plain-English questions about data risk and mitigation steps. Symmetry says it is building a federal sales program but declined to disclose revenue or customer names. The startup employs around 40 people and expects to grow to 50–55 by year-end. Its most recent financing brought total capital raised to $36 million. Symmetry Systems delivers Data Store and Object Security (DSOS) via its DataGuard product, which the company says maintains authority over data when credentials are exploited, malicious applications act, or security tools generate false positives. Led by CEO Mohit Tiwari, the platform provides full visibility and unified access control over data assets regardless of where or how they are stored. The company originated from the Spark Lab at UT Austin and is based in San Francisco, CA. Symmetry Systems recently raised $15m in a Series A and plans to use the funds to drive rapid growth in revenue, customers, and employees. The company is also participating in Accenture Ventures’ Project Spotlight, an engagement program connecting emerging software startups with the Global 2000. Symmetry Systems offers DataGuard, a DSOS platform that provides unified visibility into data objects across all data stores and answers data security and compliance questions that traditional tools cannot. The system learns how data is used, accessed, and managed by an organization or a partner to deliver actionable visibility, least-privilege policies, and guided response. The company emerged from stealth and was born within the Spark Lab at UT Austin. It is led by CEO and co-founder Mohit Tiwari and is based in San Francisco, CA. Symmetry has active pilot deployments in healthcare, fintech, manufacturing and technology organizations. The company raised a $3M seed round to support product development and customer support tied to those pilots.
- Kaleidoco
Participated · Seed · Jun 2022
Kaleidoco builds augmented reality experiences and a mixed-reality Particle Ink Metaverse, using patent-pending Augmented Reality Multi-Viewer technology and its Augmented Unification Technology. The company debuted Particle Ink at TED2022, synchronizing nearly 1,400 in-venue devices to deliver AR, projection mapping, and live performance to attendees and a global broadcast. Kaleidoco opened a live portal, Particle Ink: The Speed of Dark, in the Las Vegas Arts District and runs scheduled in-person experiences. Later this year it plans to release its first AR NFT collection and a GameFi experience built on its platform. Co-founders and co-CEOs Jennifer Tuft and Cassandra Rosenthal lead the company and emphasize AR as a foundation for a metaverse grounded in the physical world. The company recently raised capital to accelerate growth through key hires and continued development of its AR Tech Platform and Particle Ink Metaverse.
- Spectro Cloud
Participated · Series B · Mar 2022
Spectro Cloud offers PaletteAI, a platform designed to help organizations deploy and operate production AI infrastructure across GPU clusters, Kubernetes, VMs, edge locations, regulated systems and air-gapped facilities. PaletteAI combines full-stack lifecycle management, multi-silicon and multi-model support, and governance features intended to improve utilization, control token costs and enforce policies. The company launched PaletteAI in October 2025 and has customers that include T-Mobile, Airbus, the U.S. Air Force and Yum! Brands, as well as neocloud and sovereign cloud operators. Spectro Cloud participates in NVIDIA-validated AI factory architectures and the NVIDIA IGX and Jetson ecosystems, and it works with chipmakers, hardware vendors, systems integrators and distributors. The company plans to expand international sales and customer support, particularly across EMEA and APAC, and to deepen partnerships across the AI infrastructure stack. With the Series D, Spectro Cloud has now raised a total of $260 million in disclosed capital.
- Scopely
Participated · Series E · Oct 2020
Scopely operates a portfolio of top-grossing mobile games (including Scrabble GO, MARVEL Strike Force, Star Trek Fleet Command, YAHTZEE With Buddies and others) built on a proprietary technology and publishing platform. The company emphasizes a studio ecosystem and directed-by-consumer game experiences, claiming one of the most diversified portfolios in the West. Scopely reports strong player engagement (Star Trek Fleet Command players average four hours per day) and launched Scrabble GO as the #1 most-downloaded word game worldwide. The business has achieved more than $1 billion in lifetime revenue and the company says it is significantly profitable with a strong balance sheet. Scopely plans to use new capital to accelerate M&A, expand into new product categories, and partner with teams and creators to scale growth. The company has roughly 950 employees across offices and studios in the United States, Spain, Ireland, the UK, and Japan. Scopely creates, publishes and live-operates mobile games and interactive entertainment products for worldwide audiences, delivering digital, directed-by-consumer experiences across original and licensed IP. Its portfolio includes Star Trek Fleet Command, Looney Tunes World of Mayhem, WWE Champions 2019, The Walking Dead: Road To Survival, YAHTZEE With Buddies and Wheel of Fortune: Free Play. The company intends to use new funding to accelerate its M&A and investment strategy and to expand its portfolio into new genres and IP. Scopely reported more than $1 billion in lifetime revenue this past summer and has more than doubled its valuation in the prior year. The company added two games at the end of 2018 and created Star Trek Fleet Command with the recently acquired DIGIT Game Studios. Scopely is led by Co-CEOs Walter Driver and Javier Ferreira and has global operations in Los Angeles, Barcelona, Tokyo and Dublin, with additional studios in seven countries across four continents. Scopely is a mobile-games company and touchscreen entertainment network led by CEO and co‑founder Walter Driver. It develops and publishes games in partnership with development studios; notable titles include The Walking Dead: Road to Survival, WWE Champions, Wheel of Fortune Free Play, Yahtzee and Dice With Buddies variants. The company operates a network with more than 165 million users. Scopely raised an additional $100M in Series C funding, bringing its Series C to $160M and total funding to more than $250M to date. Backers on the latest tranche included Revolution Growth, Greycroft Partners and Evolution Media. The company intends to use the funds to make acquisitions and to invest in game studios and intellectual property. Scopely highlights expertise in game design, live services, marketing, analytics, business development and advertising. Scopely has built a platform for promoting and monetizing mobile games, whether developed in-house or by third-party studios. Its titles include The Walking Dead: Road to Survival, Wheel of Fortune Free Play and WWE Champions. The company says it reaches more than 125 million players, with The Walking Dead alone generating hundreds of millions of dollars in annual revenue. Scopely said it is already profitable. Management plans to use new capital to expand the business through inorganic means while continuing organic growth in parallel. The company is headquartered in Los Angeles. Scopely offers tools for promoting and monetizing mobile games and operates both in-house development and partnerships with outside studios. The company released two hit games last year — The Walking Dead: Road to Survival and Yahtzee with Buddies — both ranked among the top-grossing games on the Apple App Store and Google Play. Road to Survival has been installed by more than 20 million players, and the game’s revenues have grown every month since launch, driven by advertising and in-app purchases. Scopely says it will continue to invest in existing titles while also launching new games. The company pursues partnerships with major IP holders, having worked with Hasbro and Walking Dead creator Robert Kirkman, and intends to pursue similar partnerships going forward. Financially, Scopely has raised a total of $98.5 million to date, including the newly announced Series B.
- Revolut
Led · Series D · Jul 2020
Revolut operates a mobile-first financial platform that provides payments, foreign exchange, banking, investing and other financial services to customers across multiple countries. Founded in 2015, the company runs without a traditional branch network and leverages a digital model to expand internationally. Its implied private valuation rose to about $115 billion in the announced secondary share sale, making it Europe’s most valuable privately held fintech by that metric. Revolut’s expansion includes broadening its customer base and financial product offerings, while the company must navigate licensing, capital, compliance and consumer protection requirements across jurisdictions. The secondary transaction structure is intended to provide liquidity for employees, founders and early investors and to potentially bring new investors onto the cap table. The company declined to comment on detailed deal terms or any IPO timing in relation to the sale.