The Venture Codex

Participated · Seed · Jun 2024

Slip is a London-based receipt tech startup led by CEO and founder Tash Grossman. Its platform transforms receipts into a dynamic tool for engagement, insight, and growth, offering digital receipts that are convenient, sustainable, and rewarding. Slip's API integrates with retail systems and partners including Shopify, Klaviyo, Epos Now and Sitoo, feeding customer activity insights directly into partner CRMs and marketing technology stacks. The company reports its approach has driven more than 25,000 app downloads and has been rolled out across 400 stores. Its software is used by retailers including JD Sports and Beyond Retro. Slip raised £2.5M in seed funding and intends to use the proceeds to further enhance its technology. Slip is building a retailer-agnostic mobile app that lets users receive digital receipts via QR codes, view and manage omnichannel spending, and receive personalised discounts and content. The backend software supplies retailers with product-level data and insights to inform planning. The company emphasises sustainability and aims to eliminate harmful non-recyclable receipts. Founded in 2021 by Tash Grossman and Eddy Herman, Slip is backed by an advisory team with over a century of retail and IT experience at firms including Sainsbury’s, IBM, House of Fraser, Accenture, FARFETCH, John Lewis, Harrods and Arsenal FC. Grossman (Co-founder & CEO) is a Founder Institute graduate with a management consulting background; Herman leads product development with software and security experience from Darktrace and The Hut Group. The app is due to launch in the summer and the company will use funding to support product development and continued growth.

Participated · Seed · Jul 2023

Guud sells a line of clean, sustainable supplements and operates a community-centric platform that provides live chat access to midwives, nutritionists, doctors, pharmacists, gynecologists, and sexual health therapists. Its core offering pairs clinically tested supplements with education and expert support to address menstrual issues and PMS. The brand officially launched in 2021 and currently about 85% of its community members are based in Belgium. Guud completed a seed fundraising round of $1.7M (€1.6M) and previously raised $380k in pre-seed funding. The company also received a significant grant to support a feasibility study that the cofounders say concluded with promising results. Guud plans to grow its team, expand across Europe, develop a vertically integrated end-to-end menstrual health solution, enhance its care model for more bespoke support, and contribute objective data to scientific research.

Participated · Seed · Jan 2023

Founded in 2022 in London by Jonny Plein, James Campbell and Adam Knight, YASO offers a turnkey technology platform that integrates payments, logistics, compliance, tax, analytics and storefront connections for brands entering China. Its OS connects directly to dominant Chinese channels such as Douyin, Tmall and RedNote, eliminating the need for local distributors or bespoke infrastructure. The company addresses the fragmentation and technical complexity of China’s online retail landscape, giving brands full data visibility and control over positioning. YASO’s 20-person team blends China market specialists, technologists and serial founders, several of whom are fluent Mandarin speakers. With China accounting for more than 50% of global e-commerce sales and projected to reach $3.5 trillion by 2030, YASO aims to capture a share of this growth. Proceeds from its latest financing will be used to scale sales and marketing, accelerate client onboarding, expand product capabilities and boost operational capacity. No revenue or user figures were disclosed in the article.