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Unifonic

7252 Olaya Street, Tamkeen Tower, 24th Floor, Alyasmeen District, Riyadh, Ar Riyad, 13325, Saudi Arabia

Overview

Unifonic is a leading cloud-based customer communication and engagement solutions (CPaaS) provider in the MENA region that empowers organizations to engage seamlessly with their customers. Since it was founded in 2006, Unifonic has consistently developed its product line and its markets to provide an affordable enterprise-grade multilingual, seamless omnichannel communications platform throughout the Middle East.

Total investments
4
Lead investments
3
Investments · 12mo
1
Active investors
8

Sector focus

  • Cloud Computing
  • Information Technology
  • Messaging
  • PaaS
  • SaaS
  • SMS
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Investment portfolio

  • Open.cx

    Led · Equity · Jan 2026

    Founded in 2022 by Mohammad Gharbat and Mohammad Tabaza, OpenCX began as an open-source project used by tens of thousands of developers before evolving into a commercial enterprise platform. The software combines an AI engine with omni-channel routing to automate over 70% of end-to-end customer communication workflows, including support, inbound and outbound calling, and messaging. It is positioned for highly regulated, mission-critical sectors such as fintech, healthcare, and large-scale consumer platforms, with customers including MoneyGram.com, More.com, Viva.com, and Mollie.com. The platform’s AI agents are designed to understand complex context and orchestrate multi-step exchanges that feel human rather than scripted. OpenCX employs an outcome-based pricing model tied to successful automation and offers a one-month, risk-free implementation. Looking ahead, the company intends to establish a Saudi Arabia office and expand across the GCC, hiring locally to capture the region’s accelerating AI adoption. The recent funding provides resources to scale global enterprise adoption while maintaining high standards of responsiveness, empathy, and regulatory compliance.

  • Sadq

    Led · Series A · Apr 2025

    Founded in 2022 by Abdullah Allahuo and Salem Al-Badawi, Sadq offers a cloud-based e-signature and workflow authentication solution tailored to Saudi regulations while aligning with global security and compliance benchmarks. Its platform enables businesses and government entities to sign, verify, and manage documents electronically, forming a critical layer of the Kingdom’s digital trust infrastructure. The company positions itself as a sovereign alternative to foreign providers, emphasizing high integrity, security, and usability. Recent strategy focuses on deepening product features, strengthening security architecture, and expanding go-to-market efforts across Saudi Arabia and the wider MENA region. Sadq plans to leverage partnerships within Impact46’s enterprise-software portfolio to accelerate adoption. Although the company has not disclosed revenue or user metrics, successive pre-Series A financings reflect growing investor confidence. Management envisions Sadq becoming a foundational pillar in regional digital transformation initiatives.

  • Slide

    Led · Seed · Nov 2022

    Slide is a Software-as-a-Service platform founded in 2021 by Faisal Albaraiki and headquartered in Riyadh, Saudi Arabia. The platform provides businesses with a one-stop solution for direct ordering and social selling, combining micro APIs and a web portal to establish sales channels across WhatsApp, Instagram, Twitter and Google. Slide’s stack manages ecosystem partners required to receive online orders, including point-of-sale integrations, payment gateways, last-mile delivery and customer care. After a beta launch in December 2021 the company reported strong interest from firms across the GCC seeking to sell via social networks. Slide plans to use new funding to accelerate regional expansion and scale its social-selling product and operations. The articles do not disclose operating metrics such as revenue or user counts.

Team