Participated · Series A · Feb 2023

Breef is the world’s first online agency marketplace that connects brands with vetted boutique agencies via proprietary technology and payment innovations. The platform hosts more than 10,000 agencies across 25 countries and has passed $100 million in project value, serving clients from Pantone and Spotify to Heineken and emerging brands like Byte and Flying Embers. It streamlines planning, scoping, pitching and payments, delivering agency pitches within seven days and replacing net-30 terms with same-day payments through BreefPay. Breef says brands save an average of 35% in fees per project through competitive pricing and shortened timelines. The company will use new funding to evolve the product, roll out a new platform experience, expand its global team and open its first international bases in the UK and Australia, and invest further in its payment infrastructure and partner integrations. Founded in 2019 and headquartered in New York City and Aspen, CO, Breef has raised $21 million to date. Breef operates an online marketplace that matches brands with boutique ad agencies and streamlines planning, scoping, pitching and payments. The platform focuses on team-based projects rather than small freelance jobs, with average engagements of about $25,000 and six months in length. The company reports millions of dollars in projects created on the platform each month and hosts more than 5,000 vetted boutique agencies across 20 countries. Breef says users save an average of 32% in product costs versus traditional agency models and counts customers including Spotify, Brex, Shutterstock, Bluestone Lane and Kinrgy. It launched Breef(pay), a buy-now-pay-later project funding service to ease agency cash-flow and payment terms. The founders plan to continue developing the technology and hiring talent to make the system secure and scalable.

Led · Seed · Feb 2023

Rembrand builds AI technology that seamlessly inserts brands into video content to create non-intrusive, engaging advertising experiences. The platform aims to boost brand awareness and engagement while providing access to premium video inventory and longer time-on-screen. Rembrand is expanding In-Scene Media and Virtual Product Placement across more content types, including professional Connected TV (CTV). The company plans to broaden access methods through SaaS licensing of its AI Studio and a free open-access version. Rembrand works with a network of global content owners and media companies and emphasizes partnerships across advertisers, platforms, media companies, and talent agencies. Omar Tawakol is CEO and co-founder; the company is based in Palo Alto, Calif. Rembrand provides a programmatic AI product-placement platform that automates embedding photo‑realistic virtual products into digital video assets. The platform targets online creators, enabling seamless, scene‑matched virtual products so viewers experience integrated brand placements rather than interruptions. The beta platform opened on February 6, 2023, with leading influencers already onboard. Rembrand is led by CEO Omar Tawakol and its founding team includes David Wiener, Nikki Heyder, Ahmed Saad, and Abdelrahman Mohamed. The company raised funding to support its beta launch and early commercialization efforts.

Participated · Series D · Mar 2022

ConsenSys develops core Ethereum infrastructure and consumer products, most notably the MetaMask wallet and the Infura developer platform, alongside Truffle, PegaSys and Codefi. Its products serve both developers and end users across the Ethereum ecosystem; MetaMask has over 30 million monthly active users and Infura reports 430,000 developers, with its API supporting over $1 trillion in annualized on‑chain ETH transaction volume. The company reported “nine figures” in revenue in 2021. ConsenSys plans to use new funding to grow its team from about 700 to roughly 1,000 by year‑end and to expand product capabilities, including a plug‑in extensibility system to integrate other protocols and pursue multi‑chain scalability. The firm completed a 2020 reorganization that moved assets from ConsenSys Mesh into ConsenSys Software Inc. and was founded in 2014. That asset transfer is the subject of shareholder allegations alleging improper shifts of assets and a group is pushing for an independent audit in Switzerland; ConsenSys Mesh says it expects any audit to confirm fair market value. ConsenSys builds Web3 infrastructure and developer tools, anchored by MetaMask (a self-custodial wallet) and Infura (developer node and API services). MetaMask serves approximately 21 million monthly active users who interact with roughly 3,700 unique Web3 applications, and its in-app swap feature has enabled more than $10 billion in token swaps. Infura is used by about 350,000 developers, and ConsenSys integrates other products (Truffle, Diligence, Customer Success) to support the full development lifecycle. The company supports many Ethereum-compatible Layer 2 networks, and MetaMask Institutional offers custody and compliance solutions for organizations accessing DeFi. ConsenSys Quorum Blockchain Service is used in 10 central bank digital currency projects worldwide. The firm says funding will expand MetaMask and Infura and add 400 new roles across products and services. ConsenSys’ engineering teams are also contributing to Ethereum’s upcoming merge to Proof of Stake. ConsenSys develops a suite of Ethereum products and developer tools including Codefi, Diligence, Infura, MetaMask, Truffle and Quorum. The company serves public and private permissioned networks, supports Layer 2 solutions and provides access to adjacent protocols such as IPFS and Filecoin. It restructured into two arms — ConsenSys (the core software business) and ConsenSys Mesh (the investment arm and incubator) — and acquired J.P. Morgan’s Quorum to deepen its enterprise offering. ConsenSys is a major contributor to Ethereum 2.0 and its Protocols group is building CBDCs for six central banks. Product usage metrics cited in the articles include MetaMask with more than 3 million monthly active users (a roughly 3x increase in five to six months), $1.8 billion in decentralized exchange swap volume (ConsenSys takes a 0.875% cut on swaps), Infura with over 150,000 developer users, and Truffle used by 4.5 million developers. ConsenSys develops blockchain solutions built on the Ethereum blockchain for a range of users, from local communities to global enterprises. The company provides enterprise and community-facing blockchain tools and services. The article reports a $10 million investment from SK Group. ConsenSys' technology focus and partnerships position it to support mobile identity and other enterprise blockchain use cases. No operating metrics (revenue or user counts) are provided in the article.

Participated · Series C · Feb 2022

FitOn operates a smartphone-first fitness and wellness app that provides personalized fitness and wellness programs, partnered workouts, and celebrity-led content. The app reached 10 million users last year and has seen significant increases in workouts, signups, and friends working out together. FitOn plans to continue innovating on premium content, create more personalized experiences, expand internationally, and grow its enterprise product for employers and Medicare recipients. The company acquired Tampa-based corporate wellness platform Peerfit to combine at-home and in-gym offerings; Peerfit has more than 13,000 employer customers and its founder Ed Buckley will remain CEO. FitOn will use part of the new funding to execute the Peerfit transaction, expand its team, and fuel consumer and corporate wellness growth. Founded in 2019 by Lindsay and Russell Cook and based in Los Angeles, FitOn has a stated goal of getting 100 million members working out each week and its total funding now stands at $70 million. FitOn is a Los Angeles–based freemium digital fitness and wellness app offering 15- and 20-minute personalized workouts across cardio, strength, yoga, stretch and meditation. The app, launched two years ago by husband-and-wife founders Lindsay and Russell Cook, combines free workouts with a Pro subscription that adds music tracks, device integration, offline downloads, meal plans and recipes. FitOn also includes a social platform with chat, programs, challenges, and content from trainers and celebrity ambassadors. The company reports 10 million members, over 1 billion workout minutes, most members working out three to four times per week, and more than 300,000 five-star reviews; it consistently ranks in the top 20 of the health and fitness category. Since its Series A, subscription revenue is up 500% year over year, downloads outpace Peloton by 285% and Beachbody by 588%, and the product team has released more than 78 products in two years. FitOn plans to use new funding to grow its team, fill key positions, continue rapid product releases and expand internationally, targeting 25 million members by the end of next year. FitOn is a Century City-based at-home fitness app co-founded in 2018 by former Fitbit executive Lindsay Cook. The platform provides on-demand classes led by celebrity trainers (including Gabrielle Union) and influencer instructors across yoga, pilates, dance and varied time lengths. Cook built the product to deliver high-quality, practical exercise options for busy users and working parents. According to SEC filings, the startup raised nearly $7 million in a recent funding round, its second disclosed financing. That round brought FitOn's total disclosed funding to about $11.6 million since founding. The company is positioned as a lower-cost, equipment-free alternative to Peloton and other venture-backed at-home fitness startups, part of a broader shift toward streamed workouts and away from brick-and-mortar gyms.