Led · Equity · Feb 2026

Points Africa operates a technology layer that unifies traditionally siloed loyalty programs into one interoperable rewards currency. Via APIs or payment-based verification, the platform tracks transactions, allocates points to a customer’s digital wallet, and allows redemption at any participating merchant. The company layers AI and analytics on top of this data to predict churn and trigger real-time, personalized incentives, providing merchants with actionable cross-sector spending insights. Revenue is generated through fees each time points are issued or redeemed within the network. Points Africa has already signed partnerships with MTN, Jumia, Uber, Melcom, Star Oil, and Access Bank, giving users immediate utility across high-frequency spend categories. With fresh capital, it will first deepen operations in Ghana, then expand into Nigeria, Uganda, Rwanda, and Kenya over the next 18 months. Long term, the startup aims to standardize its loyalty currency across Sub-Saharan Africa and become the region’s leading loyalty wallet.

Participated · Series A · Sep 2023

Complete Farmer uses digital technology to build a more efficient agricultural supply chain for smallholder farmers in West Africa. The company offers a digital platform that connects more than 12,000 smallholder farmers directly to global food buyers and agricultural input suppliers. It also invests in the infrastructure required to strengthen the agricultural value chain and address issues such as limited market access, fragmented value chains, and inconsistent product quality. Founded in 2017, Complete Farmer aims to overcome these obstacles and boost agricultural expertise for its farmers. The firm is pursuing innovation and productivity improvements to provide smallholders with more stable incomes and stronger rural livelihoods. Recently it received a $5m (€4.3m) debt investment to support these efforts. Complete Farmer operates an end-to-end agricultural marketplace that links thousands of Ghanaian smallholder and commercial farmers to global buyers via two products: CF Grower (farmer-facing precision farming and cultivation protocols) and CF Buyer (buyer-facing procurement and quality-certified sourcing). The company leverages proprietary cultivation protocols and precision tools to help farmers meet global commodity specifications and reduce post-harvest losses. Since launching in 2017, Complete Farmer says it has organized over 12,000 farmers across five regions and overseen cultivation on more than 30,000 acres, taking a 30% commission on trade profits. The business has eight fulfillment centers in Ghana and plans to expand domestic operations and open centers in markets such as Togo. New product lines under development include an embedded finance remittance product and a vendor platform for inputs; management intends to use equity funding to scale products, form strategic partnerships, and grow the team. The company will use the debt facility for CAPEX and working capital to expand fulfillment capacity. Complete Farmer operates an agribusiness marketplace focused on Ghana’s under‑financed and under‑resourced smallholder farmers. The platform seeks to boost smallholders by linking them to buyers, financing and aggregation services. The company used a $50,000 cash prize from a pitch competition to help scale its operations to the point where venture funding became an option. Last March Complete Farmer secured a $400,000 seed round backed by Africa‑focused venture fund Ingressive Capital. The startup’s fundraising occurred amid a broader scarcity of agrifoodtech capital in Ghana, where agrifoodtech received only about $3 million of the roughly $160 million invested across Africa in the prior year. No operating metrics or revenues were disclosed in the article.

Participated · Series B · Jul 2023

Terragon is a data and cloud marketing-technology company that converts telco channels into mobile advertising inventory and provides cloud analytics and marketing tools to telecom and financial-services clients. Its flagship product Adrenaline evolved into the Terragon Marketing Cloud, which holds over 150 million segmented profiles in Nigeria and connects to major online publishers via a DSP. The platform enables clients to target consumers across online and offline channels, link to online sales and payment systems, and monetize telco data for marketers. Terragon lists partners and clients including Microsoft, Unilever, Access, Fidelity, FCMB and telcos such as MTN, and reports a customer retention rate above 50% quarter over quarter. Revenue has grown tenfold since its 2018 Series A, and the company projects 100% year‑over‑year growth through 2023. Terragon plans to strengthen cloud‑native capabilities, develop localized ML and AI, expand across Africa (already active in Ghana and Kenya), and deepen collaborations with AWS, Microsoft, and telecom partners. Terragon is a Lagos-based marketing-technology company that offers a consumer insight and activation platform aggregating, organising and enriching first-party customer data. Founded in 2011, the platform helps brands personalise engagement across preferred channels, target prospective customers and measure ad campaign effectiveness while remaining data-privacy compliant without relying on third-party cookies. The company operates across Nigeria, Ghana, Kenya, South Africa and Egypt and has amassed more than 100 million user profiles across Africa. Terragon monetises first-party data and provides advertisers with tools to gather, aggregate and act on customer data. Reported plans include expanding geographic reach, broadening the product suite and developing new partnerships as it scales into new markets. Co-founder and Managing Director Elo Umeh said the investment will help accelerate pan-African market expansion, product development and talent sourcing. Terragon develops a data analytics platform (including its Adrenaline product) that lets clients drill into behavioral and demographic combinations, run video and SMS campaigns, and connect campaigns to online sales and payments. The platform captures consumer signals across web, mobile and mobile‑money channels and is designed to operate channel‑agnostically. Terragon emphasizes data governance and security, saying Adrenaline was built on a comprehensive data governance framework and that it is working with Deloitte to implement ISO/IEC 27001 standards. The company serves sectors including fast‑moving consumer goods, financial services, gaming and betting, and NGOs, and employs about 100 people across Nigeria, Kenya, Ghana and South Africa. Terragon says it has been in business eight years, is profitable, was bootstrapped until this investment, and generates roughly $4–$5 million in annual revenue. Management is pursuing continental dominance in Africa with plans to consider licensing the technology into Southeast Asia and Latin America and exploring expansion in Asia and the Americas.

Participated · Series A · Jul 2023

FarmWorks provides smallholder farmers with farm inputs, pest control services, equipment on loan (such as drip irrigation kits), training on good agricultural practices, and purchases their produce for export or local sales. It operates an out-grower scheme of more than 2,000 smallholder farmers and runs 16 collection centers in two counties in Kenya's central region, selling about 400 tons of produce per month. The company has converted its own production farms into training centers and introduces higher-value crops like sugar snaps and snow peas to boost farmer incomes. Founders Yi Li and Peter Muthee launched FarmWorks in 2020. With the new funding it plans to strengthen data analytics and deploy AI to enhance production and to influence planting and lending decisions. It also plans to expand its network of contract farmers into additional regions within Kenya. Financially, the recent pre-Series A round raised $4.1M and brought total equity funding to $5.6M.

Participated · Seed · May 2023

Figorr builds IoT-powered devices that are placed inside cold-storage setups to collect temperature, humidity and location data; the devices are provided at no cost while customers subscribe to access the data. The company pivoted from mobile solar-powered storage boxes after launching in 2019 and doubled down on the IoT component in 2020. Figorr’s solutions are used across healthcare (vaccines, insulin) and agriculture/horticulture, and the startup says its devices are deployed in Nigeria, Ethiopia, Ghana, Kenya, South Africa, Tanzania and Uganda. It is expanding outside Nigeria and recently entered Kenya to tap agricultural demand. Figorr is developing a risk‑management platform, due before year-end, to give insurers the dataset needed to offer tailored perishables insurance products. Financially, the company raised a $1.5M seed and has so far raised $1.7M in equity funding plus $275,000 in grants from several programs.