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The Venture Codex

Viola Private Equity

12 Abba Eban Avenue, Ackerstein Towers Building D, Herzliya Pituach, 4672530, Israel

Overview

Viola Private Equity is a technology-focused investment group that invests in early-stage companies. It has over $3 billion of assets under management and enables Israeli entrepreneurs to build transformational technology companies. This allows for unique depth and diversification that spans across a wide range of backgrounds and verticals. The firm leverages its technology and industrial ecosystem to help its portfolio companies access customers, sales channels, and strategic partners, as well as sourcing talent.

Total investments
6
Lead investments
5
Investments · 12mo
0
Active investors
0
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Investment portfolio

  • VATBox

    Participated · Equity · Mar 2017

    VATBox leverages the cloud to provide businesses visibility, compliance and data integrity to automate the VAT recovery process. The company offers VAT recovery solutions used by hundreds of national corporations and Fortune 500 companies, including Eli Lilly, Danone, 3M, Nike, Dell and Amazon. Founded in 2013 by Isaac Saft and Noam Guzman, VATBox operates with a team of more than 100 employees across offices in London, Paris, Munich, New York and Tel Aviv. The company intends to accelerate international expansion and continue rolling out its VAT solutions. Financially, VATBox has raised $50M in total equity funding since founding. VATBox is a UK-based provider of automated VAT recovery and governance solutions. Founded in 2013 by CEO Isaac Saft and President Noam Guzman, the company offers a cloud-based, data-driven platform designed to replace ad-hoc manual VAT recovery processes. The platform aims to capture, qualify, evaluate and recover cross-border or unstructured VAT automatically. VATBox operates in many countries worldwide and serves hundreds of multinational clients. It has a team of 60 employees and is focused on expanding its presence in existing and new markets. After closing a $24M financing round, the company intends to use the funds to accelerate growth in the VAT recovery and governance market.

  • SundaySky

    Led · Series D · Jun 2016

    SundaySky offers a software-as-a-service platform that lets business professionals create, personalize, manage, distribute and optimize video at scale via patented technology. The platform powers over a billion unique video experiences per year and includes out-of-the-box templates, modular building blocks, reusable asset libraries, personalized text-to-speech voiceover, viewer engagement measurement, and A/B testing. Its technology is positioned to reduce reliance on resource-intensive traditional video production models, lowering cost and time requirements for customers. After launching a next-generation enterprise platform in 2021, SundaySky has grown its customer count by more than 100% and serves global Fortune 500 and mid-market customers including Verizon, UnitedHealthcare, Staples, 1-800 Contacts, Okta, and Rent-A-Center. The company has expanded its leadership team with new CFO, CMO and CRO hires to support scale. Headquartered in New York City, SundaySky also maintains offices in Tel Aviv and Tokyo. SundaySky offers a platform built on proprietary SmartVideo technology that enables marketers to create, manage and optimize real-time personalized video programs across the customer lifecycle. The product is used by major brands including AT&T, Citi and Comcast across industries such as telecommunications, e-commerce, insurance, banking and healthcare. The company is led by co-founder and CEO Shmulik Weller and has offices in New York City, Tel Aviv and Tokyo. SundaySky intends to use new funding to scale global growth and continue product innovation. The company has raised $67M in total to date. SundaySky’s core product, called Smart Video, generates personalized videos in real time by combining prebuilt branded content with customer data such as account information and current pricing. The platform can create hundreds of thousands of Smart Videos per day, with each video generated in a few seconds, and it tracks performance to optimize campaigns. Customers named in the article include AT&T, Office Depot, and Allstate. Since launching in October 2011 the company says it has delivered 140 million views. The company declined to share specific revenue figures but reported that revenue tripled in 2012 and that it expects similar growth this year. SundaySky also counts telecom companies among its customers. SundaySky has developed technology that extracts content from websites and molds it into videos created on the fly. Its SaaS-based video generation platform produces dynamic, template-based videos and distributes them across entire websites, marketing channels, and mobile and social platforms. The platform is designed to personalize web experiences, enhance customer engagement, increase conversions, and boost search engine ranking. Live examples of the product appear on sites such as ePlans.com and Overstock.com. SundaySky was founded in 2006 and is headquartered in New York, with a product and technology center in Tel Aviv. The company has raised capital to date to support product development and go-to-market efforts. SundaySky provides automated video content solutions that generate dynamic, high-quality video clips on the fly from existing web content. The produced videos are continuously updated and intended to boost website appeal and user stickiness. The company positions its product to improve conversion rates and create a significant inventory of video ads. TechCrunch reports that SundaySky raised $8 million in funding. Investors named in the announcement are Carmel Ventures and Globspan Capital. The article does not disclose valuation, financing instrument, or further operating metrics.

  • Pyramid Analytics

    Led · Equity · Oct 2015

    Pyramid Analytics offers the Pyramid Decision Intelligence Platform, a no-code, unified analytics product that combines data preparation, business analytics, and data science with integrated AI/ML to simplify and automate decision-making. Its architecture emphasizes ease of use, governed self-service, and direct access to any data, aimed at enterprise and upper mid-market customers. Pyramid positions itself in Generative BI (GenBI) and decision intelligence workflows and says Fortune 2,000 customers use its platform daily to solve operational, complex, data-informed decisions. Customers named in the article include the FDA, Kellogg's, Hallmark, Deloitte, and Volkswagen. The company has been recognized as a Visionary in the 2024 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms and achieved top rankings in Gartner and BARC reports. Pyramid is incorporated in Amsterdam and maintains regional headquarters in London, New York City, and Tel Aviv. Leadership states the company will continue bringing next-generation analytics solutions to upper mid-market and enterprise organizations. In November 2024 Pyramid secured $50M in new financing from BlackRock. Pyramid Analytics offers a decision intelligence platform combining data preparation, business analytics and data science with AI-driven augmented analytics and a self-service, no-code interface. The company leverages machine learning to automate data prep and insight generation and uses a query engine (Pyrana) to run analytics without moving customers' data. Pyramid emphasizes governed self-service and aims to bring analytics to disparate data sources for automated insights. The firm serves 2,450 customers (direct and indirect) and reported revenue growth of 100% year over year. Management plans to use the new funding to expand global presence, hire additional employees and enhance its software products. Pyramid currently has 245 employees across London, New York and Tel Aviv and expects to be near 350 by year-end. Pyramid Analytics offers an enterprise-grade, cross-department business intelligence and analytics platform with self-service BI, end-user ETL, augmented data discovery, visualization, presentations, and report bursting. The platform can be deployed on-premises, in the cloud, or across hybrid environments while preserving data governance and security. Since releasing a redesigned application in late 2017, Pyramid says it has acquired hundreds of new customers and expanded its list of strategic partners and resellers. The company emphasizes a product-first approach that combines ease of use with enterprise readiness and positions the platform as mission-critical in times of crisis. Pyramid has earned recognition in BARC’s The BI Survey 19, Dresner Advisory Services’ Technology Innovation Awards, and has been included in Gartner’s Magic Quadrant for Analytics and BI Platforms for seven consecutive years. The company plans to use new funding to expand its global footprint, deepen strategic alliances, and assume a leadership position in the market. Pyramid Analytics offers an enterprise BI platform whose flagship suite, BI Office, enables rapid connectivity to new data sources and interactive visualizations through a familiar interface. The company is led by co-founder and CEO Omri Kohl and targets professionals in large public and private enterprises for analytics, monitoring and reporting. Customers include large government agencies such as the U.S. Department of Veterans Affairs and Fortune 500 companies including Siemens, EMC and HP. Pyramid completed a $30M equity funding round to support growth. The company says it will use the proceeds to expand its workforce, deepen strategic alliances with partners, advance its channel ecosystem efforts, and enhance market penetration in key segments. Headquarters are in Seattle, WA. Pyramid Analytics offers a web-based business intelligence suite that integrates reporting, analytics and dashboards into a single platform. Led by CEO Omri Kohl, the company serves medium and large organizations. It holds a Microsoft ISV BI Gold Competency. The company has operational centers in Israel, the EU and the USA. Pyramid closed a $11.5M funding round to support product development and scale the business. The round was intended to accelerate its platform roadmap and commercial expansion.

  • GlassesUSA

    Led · Equity · Mar 2015

    GlassesUSA.com is a US online eyewear retailer and Optimax Eyewear subsidiary offering a range of high-quality designer brands and established house brands. Its product assortment includes single-vision glasses, multifocals, sunglasses, sports glasses, kids glasses, contact lenses and digital protection. Founded by Daniel Rothman (CEO), Eldad Rothman (COO) and Roy Yamner (CTO), the company operates primarily as a direct-to-consumer business. Alongside its DTC operation, Optimax also owns and operates United Vision Plan (UVP), a B2B platform providing online vision benefit plans with substantial savings to employers and participants. The company closed a $45M funding round from Tene Investment Fund and has raised $95M in total funding to date, with Viola Growth as the leading shareholder. GlassesUSA.com intends to use the new capital to finance expansion plans, including a new US-based advanced fulfillment center, R&D and expansion of customer service solutions. GlassesUSA is a New York-based global e-commerce company that sells discounted prescription eyewear through an online sales platform. It operates an in-house optical lab and employs a team of 70. The company was founded in 2009 by CEO Daniel Rothman, COO Eldad Rothman, and CTO Roy Yamner. GlassesUSA intends to grow its presence in the global online eyewear market and pursue both B2C and B2B opportunities. On March 30, 2015 the company closed a financing round to support business growth and international expansion.

  • Zend Technologies

    Led · Equity · Jan 2011

    Zend Technologies is a Cupertino, California-based provider of open-source and commercial solutions for developing and managing PHP web applications. The company offers software and services to develop, deploy and manage business-critical PHP applications both on-premise and in the cloud. Zend notes PHP powers 35% of the world’s websites, underscoring its market relevance. Zend plans to use the new capital to launch cloud offerings, pursue partner initiatives, and expand its global sales force. The company operates offices in France, Germany, Ireland, Israel and Italy and is led by CEO and co-founder Andi Gutmans. Financially, Zend received a $7M equity investment as part of a $16.5M round announced in May 2010.

Team

No current team members are available.