Participated · Seed · Aug 2023

Konscious Foods is a plant-based seafood brand that makes frozen sushi rolls, onigiri stuffed rice snacks, poke bowls and other plant-based seafood products for retail and foodservice. Launched in 2023 by chef and plant-based pioneer Yves Potvin, the company sells in fine retailers across the U.S. and Canada, including all Whole Foods Market locations, and expects placement in over 4,500 stores nationwide by year-end. Its recipes are Non-GMO Project verified, gluten-free, 100% plant-based, organic where possible, and free from carrageenan and titanium dioxide. The company operates a production facility in Vancouver, British Columbia, which the financing will help support. Konscious positions its products as sustainable seafood alternatives that preserve taste and texture while addressing overfishing. The funds will also be used to grow retail and foodservice businesses and deploy nationwide marketing initiatives.