The Venture Codex

Led · Series A · Jul 2023

InspectionGo provides technology and services to independent home inspection companies, including Keystone, a plug-and-play back-office platform. Its offering also includes the iGo Community—coaching, marketing, and management resources—and iGo Academy, which trains and supplies home inspectors. Founded in 2019 and led by CEO John Russell, the company has pursued growth through product expansion and strategic acquisitions. The company announced acquisitions of Repair Pricer, which uses AI and natural language processing to turn inspection reports into repair estimates, and HomeBinder, a residential home-management platform serving a network of 9,000 professionals and more than 950,000 homeowners. InspectionGo intends to use the funds to enhance service offerings for its inspector community and to bring hundreds of jobs to Central Pennsylvania by 2026. Financially, the company raised a $5.5M Series A that brought total funding to $10.5M.

Led · Seed · Mar 2022

Audience Town provides predictive and descriptive consumer analytics and moving-trend data tailored to the real estate industry, offering in-depth profiles and mover signals up to 12 months ahead. Its platform delivers community-level insights for home builders and multifamily operators to quantify ROI, develop personas, and measure marketing performance. The company is developing a new community-based analytics platform, currently in closed beta, which includes a closed-loop attribution solution that connects marketing impressions and lead interactions to real-world home sales and leases. The new platform is built and priced for the housing community level and aims to make measurement actionable for sales and marketing teams. Audience Town plans a general availability launch of the upgraded platform in February 2024 and will use funding to accelerate product development and partnerships with leading real estate technology, listings, and data platforms. The company reported 530% year-over-year growth in analytics SaaS revenue and 100% growth in audience data in 2023. Audience Town is a data and advertising technology platform led by CEO Ed Carey that enables marketers to reach customers throughout the home journey. The platform lets marketers place, manage, and track ad performance across digital channels including streaming television, audio, video, mobile, and display. The company has launched a self-serve platform and added national clients including Lennar, Blue Apron, and Bear Mattresses. Since its last funding round Audience Town says it has tripled revenue and doubled headcount. The company intends to use the new funds to further develop its platform, grow its database of U.S. home buyers and renters, and expand its operations and marketing teams. Audience Town is headquartered in Newark, NJ. Audience Town is a Newark, N.J.-based advertising platform that connects advertisers with home movers within the PropTech ecosystem. Led by CEO Ed Carey, the company works with real estate firms, home brands, CRM providers and marketing agencies to find qualified consumers and activate them across digital channels. The platform recently added Connected TV campaigns for predictive moving audiences and Virtual Tours to let buyers view properties remotely. In 2020 the company experienced 300% revenue growth. Audience Town has raised $3.1M to date and will use new funding to accelerate expansion into new commercial markets and further develop its platform.