Watertower Ventures
8383 Wilshire Blvd Suite 240, Beverly Hills, California, 90211, United States
Overview
We are a seed and early-stage venture capital fund actively investing in and supporting founders and their companies through a collaborative, partnership-driven approach. We want to be the first investor you speak with when you are raising your first venture round. We look to lead or play a meaningful role in your syndicate and reserve an equal amount of capital to support our founders as their companies evolve and grow. We invest in mission driven founders who are creating tomorrow's industry defining businesses that make people and work better. We focus on daily-use, vertical applications and platforms that facilitate commerce, collaboration, new forms of ownership, and authentic trusted communities across the Enterprise and Consumer. We are located in Los Angeles and invest in companies throughout Southern California, New York, the Bay Area, and Utah as well as other emerging U.S. Tech regions.
- Total investments
- 15
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 4
Sector focus
- Venture Capital
Investment portfolio
- Finofo
Led · Seed · Jun 2025
Finofo provides a financial operations platform that simplifies international payments, consolidates multi-currency accounts, automates payables, and removes manual FX workflows for multi-entity finance teams. The product offers unlimited local payments across 90+ countries, US ACH receivable accounts, live ERP syncs (QuickBooks, Xero, Sage, Dynamics, NetSuite), batch payments, real-time approvals, audit-ready workflows, and smart FX cards with expense controls. The platform includes embedded compliance and supports complex cross-border structures, with enterprise-grade features such as SOX-compliant approval workflows, multi-entity treasury and FX automation, instant card freeze, and fraud prevention. Finofo targets mid-market teams and has seen growing demand from SMBs—particularly those still relying on mailed checks—across industries like energy, manufacturing, and logistics. The company has tripled revenue in the last 12 months and is launching a $29/month Small Business Plan to serve smaller customers. Founders Prateek Sodhi and Charles Maranda built the business in Calgary and continue to position Finofo as infrastructure for cross-border finance. Finofo unveiled a free-to-use platform that lets businesses get multi-currency accounts to send and receive money globally, convert currencies and automate accounts payables. The company monetizes like banks and non-bank forex brokers through interchange spreads and payment fees and says it is significantly cheaper than banks. As part of its roadmap, Finofo plans to apply a proprietary algorithm to analyze customers' accounting data (invoices and budget spreadsheets) and recommend optimal timing and types of FX contracts as a financial-planning product. The goal is to help businesses understand and manage currency risk and eventually become a "super app" for business financial operations where planning, strategy and execution occur on one platform. The article highlights that at a 0.5% spread a broker could make $50,000 annually from one SME exchanging $10 million a year, illustrating the unit economics of the business. Finofo is targeting the Canadian market first, is registered with FINTRAC, and runs a team of seven people most of whom are based in Calgary. The company is emphasizing customer service and education early on to build trust with users.
- Glassbox
Participated · Seed · Feb 2025
Founded in 2023, Glassbox develops an AI-compatible spreadsheet platform aimed at corporate finance, investment banking, private equity, hedge funds, FP&A, and insurance teams. Its core innovation, FinScript, lets users replace complex formulas with plain-language instructions optimized for large language models, adding auditability and context to financial models while retaining full Excel compatibility. Early private-beta results suggest junior analysts can complete deal evaluations up to five times faster and with fewer errors than traditional spreadsheet workflows. The company has operated in stealth for 18 months and has now opened a public waitlist as it prepares broader market distribution later this year. Future plans include expanding the product’s collaboration features and scaling go-to-market efforts across capital-markets verticals. Glassbox’s leadership combines Wall Street finance experience (CEO Allison Harris) with senior cloud-engineering expertise (CTO Ian Kennedy). Its recent $1.2 million pre-seed financing provides the capital to grow the team and commercialize the platform.
- DocJuris
Participated · Series A · Oct 2024
DocJuris offers an AI-powered contract negotiation platform that automates review, redlining, and negotiation workflows. Its software screens third-party contracts in seconds, applies playbook-compliant redlines in one click, and generates formatted track changes, exception tables, and amendments from a cloud-based application. Several Fortune 500 companies — including Siemens, Dell, FedEx, Toyota, and Duke Energy — use DocJuris for contract management tasks. A company survey of 700+ in-house attorneys and contract administrators found 74% of companies manually review and draft contracts, underscoring demand for automation. DocJuris announced an $8 million Series A that brings total capital raised to $11.2 million and said it will focus on scaffolding its platform around generative AI, expanding customer success, and growing its user base. Headquartered in Houston, the company positions its platform to reduce contract cycle times and legal risk for enterprise teams. DocJuris is a software-as-a-service company that helps legal, sales, and procurement teams negotiate and close contracts with greater speed and precision. The platform emphasizes contract collaboration and aims to 'revisualize' the way people read contracts to improve the user experience for lawyers and business users. Founded in 2018 and based in Houston, the company says pandemic-driven remote work increased demand for tools that replace sending Word documents over email. DocJuris has been remote since before the pandemic, with all but one employee based in Houston, and is hiring across sales, customer service, and marketing. Management plans to grow its locally concentrated remote team while further developing the product to address contract optimization needs.
- Bubblehouse
Participated · Seed · May 2022
Bubblehouse operates a social, accessible NFT marketplace where users can buy, sell, and collect NFTs via credit card or crypto, without blockchain expertise. The platform supports purchases on Ethereum and Polygon, with plans to add more chains. Bubblehouse reported over 500,000 NFTs collected in just two months. It partners with brands across fashion, hospitality, music, art, athletics, and influencers, including collaborations with Groot Hospitality, Altuzarra, Markarian, and Vaquera. Creators can manage NFT projects on the platform without blockchain development resources. The company intends to expand its marketplace and partner portfolio to drive mainstream Web3 adoption and monetization for creators and brands. Bubblehouse operates a social NFT marketplace app that abstracts crypto mechanics so creators can mint NFTs with a single click and collectors can buy using standard payment methods. The platform automatically provisions a crypto wallet for every user and stores purchased NFTs, while allowing collectors to display items purchased elsewhere. Bubblehouse runs on the Polygon blockchain, which the company highlights as being more than 99% more carbon efficient than Ethereum. Social features include a real-time interactive feed showing friends’ and celebrities’ collecting activity, premium DM access for NFT owners, and a "Collector’s Club" group chat for creators and their collectors. The product targets a wide range of creators—artists, musicians, gamers, photographers, chefs, and athletes—and supports NFTs as both collectibles and access/ticket mechanisms. The company was operating in private beta and planned a public launch in Q4 2021.
- Adway
Participated · Seed · Jul 2021
Adway provides a patented advanced optical system with small, smart projectors that display static and video content on the sides of vehicles. Its platform combines geofencing, real-time data collection and analytics, and Bluetooth-based proximity detection to report audience exposure anonymously to advertisers. Devices collect and transmit data to clients' dashboards in real time so advertisers can monitor campaign performance and control spend and targeting more granularly. Drivers use the Adway driver app to monitor performance, facilitate payouts and earn passive income by displaying brand logos, ads and other graphics via projections. Advertisers including Cisco/Webex, Sweetfin, Rip Curl, Sandland, Sky Zone and ROW 8 have used the platform to target specific locations with dynamic messaging. The company, led by CEO Sasha Krylov, raised $6M in seed funding and intends to use the proceeds for commercialization of its system.