The Venture Codex

Led · Seed · Feb 2026

Founded in 2024 by Khaled Daggag, Ahmed Alotaibi, and Marrat Khamash, Viero offers fleet operators and logistics providers a single real-time platform that consolidates distribution management, order processing, tracking, collections, and vehicle expenses. By replacing multiple disconnected tools, the software streamlines operational workflows, payment processing, and financial reconciliation. Headquartered in Saudi Arabia with operations in both Saudi Arabia and Jordan, the company targets fleets burdened by fragmented systems. Viero’s solution aims to give operators greater operational visibility and tighter financial control. The startup intends to use fresh capital to accelerate product development and broaden its regional footprint. Although key revenue or user figures were not disclosed, the company’s recent seed raise signals early market traction and financial backing to scale its capabilities.

Led · Equity · Oct 2021

Founded in 2019, ILLA provides delivery and logistics solutions across Egypt, operating in 24 governorates. The company serves both corporates and SMEs, with notable clients including Coca-Cola, P&G, Nestle and Pepsico. ILLA has been described as a trailblazer in logistics solutions for the FMCG sector and is noted for its diverse team and market expertise. The startup received follow-on support from Flat6LabsCairo and has now closed a $500,000 seed round with participation from Averroes VC, AUC Angels and regional strategic angels. Reporting highlights that ILLA’s positioning and operations have gained attention amid shifts in Egypt’s logistics landscape during the pandemic. Specific future plans and detailed financial metrics were not disclosed in the articles.