Participated · Equity · Dec 2022

Cash.in is a Brazil-based financial-technology company focused on streamlining and digitizing sales incentive programs for businesses. Founded by entrepreneurs Nani Gordon and Luciana Ramos, the platform enables companies to design, distribute, and manage incentives in a single system. Cash.in’s technology reduces administrative friction and provides real-time visibility over incentive campaigns, helping client firms motivate sales teams more effectively. With new funding in place, the company plans to broaden its offering to include end-to-end corporate payment solutions, allowing enterprises to handle both incentives and broader payment needs on one platform. This strategic expansion is intended to deepen client relationships and open additional revenue streams. The recent capital injection brings fresh resources to scale product development, bolster go-to-market efforts, and enhance platform functionality. Although specific operating metrics such as revenue or user numbers were not disclosed, the Series A round signals investor confidence in Cash.in’s growth trajectory.