Led · Equity · Nov 2020

Immortals Gaming Club is an esports operator that owns team brands (Immortals, MIBR) and the Gamers Club matchmaking platform. The company acquired Gamers Club in May 2019 and has expanded that business to six countries, with core subscriber growth of 400% and monthly active users up 900%. Gamers Club supplies analytics that inform product and growth decisions, and Immortals plans to lean on that data as a strategic asset. IGC is selling its Call of Duty League franchise (OpTic Gaming Los Angeles) to 100 Thieves to focus on stronger brands. The company says it has a strong balance sheet and raised $26 million to expand Gamers Club and its esports brands. Planned uses of the funding include geographic growth, title expansion, diversification of products and services, and growing MIBR beyond Latin America and outside CS:GO and Rainbow Six Siege. Immortals Gaming Club (IGC) combines competitive team operations and a direct-to-consumer matchmaking platform after rebranding from Immortals LLC. IGC operates esports rosters under the Immortals, Los Angeles Valiant and MIBR brands through IGC Esports, and owns Gamers Club, a Brazilian matchmaking and community hub. Gamers Club, based in Sorocaba, São Paulo, connects over 1 million registered gamers across Brazil, primarily serving CS:GO players with tournaments, coaching, premium content and social features. Company leadership includes CEO Ari Segal; Gamers Club co‑founders Yuri "Fly" Uchiyama and Juliano “Memelo” Mirandolli will continue to operate the platform and joined IGC’s senior management, and player Gabriel “FalleN” Toledo remains involved. IGC plans to expand Gamers Club into additional games and geographies, add future esports and gaming-related investments and operations, and create additional operating companies later in the year. The organization positions itself as the first-ever vertically integrated esports franchise operator and gaming platform, aiming for deeper integration of gaming communities. Immortals is a Los Angeles–based global esports organization founded in 2015 that fields teams across multiple competitive titles and brands. The organization competes in DOTA2 and Super Smash Brothers under the Immortals brand and runs a mobile division for Clash Royale and Arena of Valor. Immortals controls one of two Los Angeles slots in Activision Blizzard’s Overwatch League and owns the Los Angeles Valiant franchise. In June 2018 Immortals re-launched the Brazilian heritage brand MIBR for its CS:GO roster. The company has secured sponsorships with global brands including Betway, GameStop, K-Swiss, LF Gaming, Microsoft, Mountain Dew, Otter Pops, Razer, and Tinder, and has content partnerships with Lionsgate and STARZ. Immortals states a mission of building a long-lasting, inclusive community of professional gamers, aspiring players, and fans. Immortals, founded in 2015, is a North American esports organization that fields professional teams in League of Legends, CS:GO, Overwatch, Super Smash Bros., and Vainglory. The franchise competes worldwide and, per the article, engages more than 200 million fans through global tournaments. Immortals emphasizes fan support and player well-being and positions itself around community building and competitive excellence. As part of its growth, Immortals will host Los Angeles–based tournaments and events at AEG’s L.A. LIVE campus. The partnership with AEG is intended to leverage AEG’s venues, production facilities, and talent to broaden Immortals’ global appeal and fan experience. The article does not disclose Immortals’ revenues or other specific financial metrics. The Immortals is an e-sports team/franchise that has attracted investment from a range of high-profile backers. The article describes a strategic investment by movie studio Lionsgate, though the size of that investment was not announced. Immortals' existing investor base named in the article includes Michael Milken, Steve Kaplan, OakTree Capital, the Memphis Grizzlies, Greg Milken, Allen DeBevoise, CrossCut Ventures, and Clinton Foy, among many others. Lionsgate said the deal will help develop new content and leverage its distribution platforms to reach a coveted consumer demographic. The piece frames the Immortals investment as part of broader e-sports interest from media and entertainment companies. No operating metrics or financial totals were disclosed in the article.