Wilshire Lane Partners
12121 Wilshire Blvd, Los Angeles, CA, 90025, United States
Overview
Wilshire Lane Partners is an investment firm that enables technology companies to shape the future of real estate and space utilization.
- Total investments
- 6
- Lead investments
- 3
- Investments · 12mo
- 0
- Active investors
- 3
Sector focus
- Finance
- Financial Services
- Venture Capital
Investment portfolio
- Pronto Housing
Led · Seed · Nov 2021
Pronto Housing offers a software platform that automates compliance for U.S. affordable housing programs and streamlines operations for property teams. Its product set includes compliance certification, marketing administration, lottery management, digitization of past compliance files, and other compliance software tools. The company says its platform makes complicated affordable housing processes more efficient and accessible for residents. Founded in 2020, Pronto aims to accelerate its mission of revolutionizing affordable housing processes through its software solutions. The company secured $3.0M in funding in February 2024, bringing total funding to $9.5M. The new capital is intended to accelerate product and go-to-market efforts around affordable housing software. Pronto Housing builds tools to verify property compliance and to help prospective tenants navigate application regulations. The company frames those capabilities as a way to address landlords' hesitancy to work with housing assistance programs. The article describes the firm's work as a quest to make compliance easier. Pronto Housing recently drew a $2M round. No operating metrics, investors, or additional financial details are provided in the article. Pronto Housing is an off-the-shelf affordable housing compliance Software-as-a-Service platform that automates compliance for U.S. affordable housing programs. Founded in 2020 by Christine Wendell and KC Crosby, the platform provides a renter-facing step-by-step questionnaire and a dashboard for property managers to track deadlines, communications, and digital files. The product reduces manual data entry and increases transparency for asset managers and renters, expediting lease-up by over five times versus traditional compliance processes. Pronto serves early customers including Laramar and Lemor Development Group and targets the more than 11 million Americans facing housing instability. The company emphasizes tech-enabled solutions, an expert compliance team, and a customer-centric approach to make leasing and managing affordable housing faster and more transparent. It plans to use new capital to accelerate product development and market adoption.
- Assembly
Led · Seed · Oct 2021
Assembly is a virtual events company that enables remote teams to connect via curated virtual experiences and subscriptions. The company works with a roster of chefs and mixologists who curate meal and drink kits that ship directly to participants' homes and can be shared virtually. Assembly is co-founded by William Ball and Philip Speer and is based in Austin, TX. The company recently raised seed funding to support growth and product development. It intends to use the funds to expand logistical capabilities, grow the team, and further enhance the customer experience. The article does not disclose operating metrics beyond the recent seed financing.
- Saltbox
Participated · Series A · Apr 2021
Saltbox provides flexible warehouse space, integrated logistics infrastructure, and on-site teams that support receiving, storage, picking & packing, order fulfillment, and product assembly/kit operations. The company’s locations combine private warehouse suites, co-working amenities, content studios, and fulfillment services to help members run day-to-day physical operations. Saltbox positions its network as a distributed footprint that lets businesses operate across multiple markets to reduce shipping costs and get closer to customers. Recent expansion includes a third Atlanta-area location in Chamblee—bringing Atlanta square footage to 300,000—and a planned entry into the Chicago metropolitan area this fall. The company said proceeds from its Series C, led by Packard Capital, will be used to expand its national footprint, enhance logistics infrastructure, and grow on-site operational support capabilities. Founded in 2019, Saltbox operates in eight major U.S. markets.
- mealco
Participated · Seed · Jan 2021
Mealco offers a turnkey platform that lets chefs launch delivery-first restaurants without leases or upfront costs, handling ingredient sourcing, kitchen operations, and order fulfillment via Uber Eats, DoorDash, Postmates and Seamless. The company provides software-guided preparation instructions for kitchen staff and a dashboard that gives chefs real-time menu performance and customer feedback, enabling remote management from a mobile phone. Mealco also supports branding, marketing and social media for new concepts. The typical launch timeline is six to eight weeks, and the startup says chefs do not need to be involved in day-to-day prep. Mealco has launched two restaurants (Tributo and Cayenne) delivering across Manhattan, Brooklyn and Queens and reports a 50-chef waitlist. The company plans to expand throughout New York City and surrounding areas this year, then move into new cities next year.
- Stuf
Led · Seed · Dec 2020
Stuf partners with property owners to turn basements, garages and other spaces in commercial buildings into rentable storage, creating cash-flow opportunities for landlords and convenient amenities for nearby customers. Its digital-first platform lets users book, pay for and access storage via mobile devices, while the company employs IoT, access control and security solutions to remotely manage its national portfolio. Founded in 2020 and led by CEO Katharine Lau, Stuf combines real-estate partnerships with technology to scale physical storage capacity without heavy property ownership. The company plans to use its recent funding to expand nationally and grow its footprint in existing and new markets. It also intends to invest in brand awareness among consumers and landlords and to expand its teams across real estate, engineering, marketing and operations. The business model emphasizes turning underused commercial building spaces into monetizable storage assets through a technology-enabled operating stack. Stuf transforms basements and other unused spaces into self-storage locations by signing revenue-sharing deals with landlords and converting the spaces for use. The company emphasizes interior design to create a warm, inviting environment rather than the sterile feel of traditional facilities. Stuf can tour a site and open it for storage in four to six weeks. It currently operates three locations in San Francisco and New York, and its initial spaces reached roughly 90% capacity within three months. Pricing is reported to be on par with traditional self-storage (example Brooklyn listings: $172.51/month for a 10×6 and $43 for a 5×3). The startup aims to open new locations nationwide and launch more than 100,000 square feet of storage space in 2021.