• Plenty

  Participated · Seed · May 2024

  Plenty provides a collaborative financial platform for modern couples to merge money, set shared and private goals, and track cashflow, spending, saving, and investing. The product includes flexible account labeling to show “what's ours” versus “what's mine,” goals‑based planning with personalized portfolios, and shared or private funding options. Its investment offering is a next‑generation robo‑advisor with direct indexing, advanced tax‑loss harvesting, and values‑based customization. The company is led by CEO Emily Luk, CPA, CFA, alongside Channing Allen. Plenty plans to use the new funding to expand operations and continue product development. The company raised $5M in the disclosed round. Plenty is a goals-based wealth-building platform that lets users join as individuals or couples, connect financial accounts, choose which accounts to share with a partner, and plan for joint milestones. It operates as an SEC-registered investment adviser and offers automated forecasting, an AI-powered direct indexing strategy (historically requiring a $500,000 minimum), and a cash-management portfolio backed by money-market funds currently offering a 4.83% APY. The product requires a $100 initial deposit and charges an annual membership fee of $150 for individuals or $200 per couple, with each person receiving their own Plenty account. Co-founders Emily Luk and Channing Allen, who conceived Plenty while at Even, have been using the product since January; the company says it is already generating revenue and has a growing waitlist for early access. Much of the new capital will be used for hiring and product development, and upcoming offerings include treasury bills and other savings products. Plenty positions itself toward median households earning over $90,000 to low $100,000s annually and aims to help 1 million households add $1 million to their retirement.

No current team members are available.