yellowHEAD
149 5th Ave, New York City, NY, 10010, United States
Overview
yellowHEAD is an AI-powered performance marketing company that unifies paid and organic solutions with advanced in-house technology to optimize marketing budgets with precision. As a leader in User Acquisition, SEO and ASO, yellowHEAD boosts growth for leading brands, including P&G, Zynga, Intuit, Airbnb, Tinder, Twitter and more. Our creative analysis technology, Alison, identifies best-performing elements and provides actionable recommendations for a better creative strategy. With this in hand, yellowHEAD’s Creative Studio provides performance-oriented creatives that drive action. Moreover, yellowHEAD’s Analytics Platform offers a fully customizable, comprehensive analytics dashboard for real-time insights and complete transparency.
- Total investments
- 2
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 5
Sector focus
- App Marketing
- Creative Agency
- Digital Marketing
- Digital Media
- Graphic Design
- Mobile Apps
- SEO
Investment portfolio
- Alison AI
Participated · Equity · May 2023
Alison.ai develops creative AI solutions for advertising that generate optimized final scripts, storyboards, and full video creatives to reduce iterative testing cycles. Founded in 2021 by CEO Asaf Yanai and CTO Koby Berkovich, the company leverages AI to let advertisers move directly to production-ready creative. It has presence in the USA, UK, Israel, and Ukraine and employs a team of about 50 people. Prominent customers include LG, Bosch, Ferrara Candy Company, HelloFresh, Warner Brothers, Zynga, TikTok, P&G, and Desigual. The company plans to use new funding to accelerate strategic expansion in the US and Western European markets. Headquartered in Delaware, Alison.ai focuses on shortening ad production timelines through AI-driven creative generation. Alison.ai analyzes advertising creative elements — typography, colors, sounds and text — using more than 10 AI models (text, audio, visual, sentiment, etc.) to identify which factors drive campaign success. The platform evaluates creative impact across demographic segments and provides guidance to feed generative-AI production tools like Midjourney or to help in-house creative teams improve ads. Alison.ai also allows advertisers to gain insight into competitors' creatives and the effect of specific creative elements. The company reports it currently analyzes around one billion creative elements across social platforms. Supported channels include YouTube, AdWords, AdMob, Facebook, Instagram, Snapchat and TikTok. The company aims to increase creative effectiveness and campaign return by combining intelligent algorithms with human marketing expertise.
- Alison
Participated · Seed · May 2023
Alison analyzes creative work — including typeface characters, colors, sounds, and text — and generates data-driven creative brief prompts that teams can feed into generative AI platforms like Midjourney or use internally. The platform uses more than 10 AI models, including text recognition, sound recognition, visual recognition and sentiment recognition, to identify elements of creative assets. Alison says it currently analyzes 1 billion creative elements across social platforms. It supports YouTube, AdWords, AdMob, Facebook, Instagram, Snapchat and TikTok. The company positions itself against competitors such as VidMob, Replai and Vizit and claims it can show which creative elements had the biggest impact on competitors' creatives. Financially, Alison has raised a $5.1 million pre-seed round from investors including a16z, Crescendo Venture Partners, Cardumen Capital and yellowHEAD.