Founded on 1 October 2024 by Clémence Luc and Max Lemasquerier, 10% offers a mobile application that reimburses users a portion of their everyday purchases and lets brands run loyalty campaigns without intermediaries. The app positions itself as an infrastructure for customer intelligence, giving brands end-to-end control of loyalty budgets, access to consolidated multi-retailer data, and direct consumer relationships compliant with privacy regulations. In its first twelve months, the platform amassed more than 300,000 users who now scan a product every second, and it has signed 26 partner brands including Andros, Activia, Volvic and Colgate. The company argues that large CPG players have lost direct contact with consumers and seeks to restore it through its cashback mechanism. Investors and early corporate clients describe the product as a timely innovation for the fast-moving consumer-goods sector. With fresh capital in hand, the team plans to keep expanding the technology, onboard additional brands and scale user acquisition across Europe. This marks the startup’s first external financing, giving it runway to build out its loyalty and data platform.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2025