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True Capital

101 Montgomery Street, Suite 2800, San Francisco, California, 94104, United States

Overview

True Capital Management is a multi-family office that offers business management and investment advisory services. It provides a suite of services and an open architecture wealth management platform that empowers clients to grow. The company's services surrounds business and risk management, financial planning, and investment advisory. The company believes that a comprehensive life management approach is essential to creating, managing, and maintaining wealth. True Capital Management was founded in 2006 and is headquartered in San Francisco, California.

Total investments
13
Lead investments
1
Investments · 12mo
2
Active investors
6

Sector focus

  • Finance
  • Insurance
  • Real Estate Investment
  • Risk Management
  • Venture Capital
  • Wealth Management
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Investment portfolio

  • Alpa

    Participated · Seed · Feb 2026

    Alpa is a London-based fintech platform purpose-built for the hospitality sector, co-founded by Anton Soulier and Jean-François Moy. The software ingests point-of-sale data, banking information and native connections to food and beverage suppliers to generate a live operational P&L, eliminating the weeks-long wait for month-end accounting reports. Designed for operators rather than accountants, it automates reconciliation and bookkeeping workflows and applies AI-driven classification to surface actionable insights on profitability throughout the month. Research cited by the company shows that 79% of restaurants want real-time data yet 27% cannot track basic KPIs, underscoring the market need Alpa targets. Positioning itself as the hospitality industry’s operational finance layer, the company blends vertical fintech, automation and supply-chain connectivity to improve decision-making and control. With fresh capital, Alpa plans to deepen its financial data infrastructure, expand native supplier integrations and enhance AI-powered features, investing primarily in product and engineering talent. The $3.5 million injection is the company’s first external funding, and no revenue or user metrics have been disclosed.

  • 10%

    Participated · Equity · Oct 2025

    Founded on 1 October 2024 by Clémence Luc and Max Lemasquerier, 10% offers a mobile application that reimburses users a portion of their everyday purchases and lets brands run loyalty campaigns without intermediaries. The app positions itself as an infrastructure for customer intelligence, giving brands end-to-end control of loyalty budgets, access to consolidated multi-retailer data, and direct consumer relationships compliant with privacy regulations. In its first twelve months, the platform amassed more than 300,000 users who now scan a product every second, and it has signed 26 partner brands including Andros, Activia, Volvic and Colgate. The company argues that large CPG players have lost direct contact with consumers and seeks to restore it through its cashback mechanism. Investors and early corporate clients describe the product as a timely innovation for the fast-moving consumer-goods sector. With fresh capital in hand, the team plans to keep expanding the technology, onboard additional brands and scale user acquisition across Europe. This marks the startup’s first external financing, giving it runway to build out its loyalty and data platform.

  • Gridware

    Participated · Series A · Jan 2025

    Gridware is a San-Francisco-based grid-technology company whose pole-mounted Gridscope devices capture mechanical, electrical, and environmental data to enable Active Grid Response (AGR). Tens of thousands of these sensors are already installed on U.S. distribution poles, and the firm’s utility partners collectively serve roughly 40% of American electricity customers. The system pinpoints the location and cause of faults, helping crews respond faster and, in some cases, avoid failures altogether. Early deployments include Duquesne Light Company, which rolled out 1,700 additional devices after a successful pilot and subsequently won a PUF innovation award. With the fresh capital, Gridware plans to expand manufacturing capacity, scale deployment operations, and hire across hardware, firmware, software, data science, and machine-learning teams. The company is also preparing for international pilots in the United Kingdom and continental Europe. Ultimately, Gridware aims to help utilities worldwide improve reliability without expensive system overhauls.

  • Stack AI

    Participated · Equity · May 2024

    StackAI provides a platform that enables enterprises to create custom AI agents which interact with data sources and systems such as SharePoint, Snowflake, Salesforce, and Confluence. Its agents are deployed for tasks including knowledge management, data entry, content aggregation, and information categorization, and can run on-premises or in virtual private clouds. Since launching in April 2023 the company has grown to a 13-person team with hires from MIT, Meta AI, NASA, BCG Gamma, and IBM, and now serves hundreds of organizations including Fortune 500 companies, banks, hospitals, and universities. The platform supports 30+ LLM providers and 100+ data connectors while maintaining SOC 2 Type 2, HIPAA, and GDPR compliance. StackAI plans to use the funding to expand operations and development, improve agent retrieval quality, broaden LLM tool access, and ensure secure deployments in any environment. The company emphasizes privacy, reliability, and efficiency in its solutions. Stack AI offers a low-code workflow canvas that lets customers drag components (data sources, triggers, actions, and LLMs) together to build AI-driven automations without heavy engineering. The platform focuses on connecting data sources to language models to enable complex business process automation, with source citations included in answers for traceability. The founders launched the company out of Y Combinator's Winter 23 cohort after graduating from MIT and moved to San Francisco to refine the product. Stack has had a working product for six months and reports more than 200 customers. The company has six employees and is hiring engineers as well as sales and marketing professionals. Financially, Stack AI has raised $3 million so far and closed that investment about a year ago.

  • SeeChange

    Participated · Seed · Nov 2023

    SeeChange Technologies builds a Visual AI platform, SeeWare®, that processes video from retailers' existing hardware to enhance self-checkout, preempt stockouts, improve safety, and reduce loss. SeeWare is designed to be easily deployed and scaled across the retail enterprise and has been piloted and commercially trialed by customers and partners including Diebold Nixdorf. Led by CEO Jason Souloglou, the company specializes in making real-time AI recognition systems simple to deploy and scale in the real world. Founded in 2018 as a subsidiary of Arm Holdings, SeeChange became independent in 2021 with investment from Crane Venture Partners and is based in Manchester, UK. The company plans to use the new funding to expand commercial deployment and strengthen its commercial and support teams. Its stated mission is to help humanity thrive through visual AI technology.

Team