Founded in 2019 and based in Boston, 10Beauty has engineered a machine that performs the full manicure workflow—polish removal, nail shaping, cuticle care, color application, top coat, and drying—using computer vision and precision robotics. The system uses single-use polish pods and a proprietary vegan, non-toxic polish formulated to deliver longer-lasting traditional manicures. 10Beauty is commercially live with Ulta Beauty in Greater Boston and is expanding to Chicago, with additional sites including Nordstrom in Natick, Ulta's flagship in Naperville, and salon partners 7am and the Belgrade Group. The company has agreements for roughly 850 machines across its first retail partners. To date it has raised more than $70 million from investors including Story Ventures, Karlie Kloss, Sara and Erin Foster, Bethenny Frankel, and Victoria Beckham. 10Beauty plans to use recent funding to continue product and technology development, prepare operations, and roll out more locations across retail and salon channels.

Total raised

$41M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2026