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The Venture Codex

Story Ventures

54 West 21st Street #1008, New York, NY, 10010, United States

Overview

Story is an early-stage venture fund based in NYC that invests in entrepreneurs with big visions leveraging technology and the proliferation of data to change the way people interact with the world.

Total investments
34
Lead investments
8
Investments · 12mo
6
Active investors
3

Sector focus

  • Venture Capital
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Investment portfolio

  • 10Beauty

    Led · Equity · Jul 2026

    Founded in 2019 and based in Boston, 10Beauty has engineered a machine that performs the full manicure workflow—polish removal, nail shaping, cuticle care, color application, top coat, and drying—using computer vision and precision robotics. The system uses single-use polish pods and a proprietary vegan, non-toxic polish formulated to deliver longer-lasting traditional manicures. 10Beauty is commercially live with Ulta Beauty in Greater Boston and is expanding to Chicago, with additional sites including Nordstrom in Natick, Ulta's flagship in Naperville, and salon partners 7am and the Belgrade Group. The company has agreements for roughly 850 machines across its first retail partners. To date it has raised more than $70 million from investors including Story Ventures, Karlie Kloss, Sara and Erin Foster, Bethenny Frankel, and Victoria Beckham. 10Beauty plans to use recent funding to continue product and technology development, prepare operations, and roll out more locations across retail and salon channels.

  • Hobbes

    Participated · Seed · Apr 2026

    Hobbes is an AI-powered conversational agent that runs personalized, self-improving product demos 24/7, allowing buyers to explore a product on their own schedule while helping sales teams start warmer conversations and close deals faster

  • True Footage

    Participated · Series C · Apr 2026

    True Footage builds a full-stack residential valuation solution combining proprietary software, data science, and in-house appraisal services, anchored by its flagship platform TrueTracts. The platform provides appraisers with market analysis, time and feature adjustments, trend insights, and AI-driven analytics designed to improve consistency, compliance, and efficiency. The company has processed millions of appraisals and employs hundreds of appraisers across 33 states, serving roughly 300 mortgage lenders including seven of the top ten U.S. lenders. Founded in 2021 and based in Austin, Texas, True Footage emphasizes integrating advanced analytics directly into the appraisal workflow rather than selling standalone tools. The company plans to expand its valuation services across major consumer brands, government entities, and the broader mortgage ecosystem while deepening integrations with other real estate technology platforms. Financially, True Footage has raised more than $105 million in total, including the recently announced $40 million Series C.

  • Procode AI

    Led · Equity · Mar 2026

    Founded in 2024 and headquartered in Los Angeles, Procode builds AI-driven billing infrastructure for private practice surgeons and acquired The Auctus Group to serve plastic surgery and dermatology providers. The company says it serves more than 350 providers through that acquisition and bills on contingency, taking fees only when clients are paid. Procode published a peer-reviewed study reporting its fine-tuned hybrid LLM achieved 86.7% overall coding accuracy versus 42.5% for human auditors and 35.8% for the best general-purpose LLM. Its product suite includes AI coding, an operating system for billing teams, and a provider-facing app with real-time financial data. Following the Series A, Procode plans to use proceeds to complete two additional acquisitions and expand into all surgical specialties and ASC billing. The company has raised $14 million in total venture funding to date.

  • Parable

    Participated · Seed · Nov 2025

    Parable has built an intelligence layer that ingests millions of activity data points from a company’s workplace software stack to create a detailed ontology and chronology of work. Its platform establishes a baseline of how time is spent, pinpoints costly inefficiencies, recommends AI-driven automations, and then measures the realized operating leverage. Deployed in private instances, the dashboards help executives answer both “What do we do about AI?” and “How do we know it’s working?” Early pilots have uncovered $80 million in potential cost savings and contributed to a 2.5× increase in one client’s market capitalization. Founded by four second-time entrepreneurs and based in New York City, Parable positions itself as the canonical measurement system that sits alongside every other AI tool in the enterprise stack. The fresh capital will allow the company to scale its observability platform and accelerate go-to-market efforts with large enterprises.

Team