
Core Innovation Capital
1680 Vine St Ste 606, Los Angeles, California, 90028, United States
Overview
Core Innovation Capital is a fintech venture capital firm investing in companies committed to empowering small businesses and everyday Americans. Their portfolio companies deliver more efficient, well-designed solutions that save people time and money, create upward mobility, and scale broadly — driving both profit margins and consumer value.
- Total investments
- 70
- Lead investments
- 10
- Investments · 12mo
- 2
- Active investors
- 6
Sector focus
- Financial Services
- FinTech
- InsurTech
- Venture Capital
Investment portfolio
- Arrived Homes
Participated · Equity · Nov 2025
Arrived operates an online marketplace that fractionalizes single-family rental properties so that anyone can invest with as little as $100. The company has now launched a Secondary Market that matches buy and sell orders between users, giving real estate shares stock-market-style liquidity and flexibility. More than 850,000 investors have joined the platform and collectively deployed over $300 million into 550+ homes across 65 U.S. cities. In just the first three weeks of the Secondary Market, investors placed more than 57,000 orders, indicating strong early demand for trading functionality. Arrived’s peer-to-peer system allows users to capture appreciation, rebalance portfolios, and exit positions within minutes, eliminating the months-long timelines of traditional real-estate transactions. Backers include Neo, Forerunner Ventures, Bezos Expeditions, Core, Marc Benioff, Spencer Rascoff, and Dara Khosrowshahi. The company has now raised more than $60 million in total funding. Arrived aims to make real estate investing feel as seamless as buying public equities.
- Flex
Led · Series A · Sep 2025
Flex is a San Francisco-based provider of a platform that enables health and wellness brands to accept health savings account (HSA) and flexible spending account (FSA) payments. The company offers HSA/FSA payments infrastructure built for omnichannel retailers, integrating into existing tech stacks and handling complexities like recurring payments and mixed-eligibility carts. Flex says it helps businesses generate over $150 billion in pre-tax health spending. Led by CEO Sam O’Keefe, the company intends to use the $15M Series A to scale its team, enhance core platform capabilities, and improve the shopping experience for consumers. The platform targets health and wellness brands and retailers seeking to accept and manage HSA/FSA transactions across channels. Flex integrates with merchant systems to simplify payment acceptance and compliance for tax-advantaged health spending.
- Asepha
Led · Seed · Jul 2025
Asepha develops a stack of interoperable AI agents that streamline pharmacy workflows and reduce administrative burden. Its product suite includes an OCR prescription-entry agent with 96% accuracy, a call agent that automates up to 70% of inbound phone calls, and a browser-navigation agent for real-time web tasks. Validation experiments found pharmacists preferred Asepha’s AI responses over a human pharmacist’s responses 71% of the time in a double-blinded randomized trial. The company targets pharmacies facing acute staffing shortages—about 70% of pharmacies are understaffed and pharmacists spend as much as 90% of their time on analog administrative work. Asepha has secured multiple Fortune 50 enterprise customers, demonstrating early commercial traction. With the new funding it plans to grow engineering and go-to-market teams, expand global partnerships, and increase its U.S. footprint with a New York City office.
- Bestow
Participated · Series D · May 2025
Bestow builds enterprise SaaS and underwriting software to help life insurers become more digital and more efficiently serve customers. Founded in 2017 and based in Dallas, the company originally operated as a direct-to-consumer insurer and processed over a million applications before pivoting in 2024. In 2024 Bestow sold its insurance carrier and consumer business to Sammons Financial Group and shifted focus to providing software and services to other life insurers. Its revenue model is enterprise SaaS and performance-based, with the bulk of revenue coming from usage fees; Bestow reported ARR grew 3x in 2024 and 10x over the past two years. The company has 167 employees and is considering international expansion while planning to launch new products and underwriting capabilities with proceeds from its recent financing. Bestow's customers include Nationwide, Transamerica, USAA, Sammons Financial Group, and Equitable. Bestow operates a full-stack digital life insurance platform that allows consumers to obtain coverage in minutes rather than months. The company has launched platform products including Protect API™ and sells through insurtech, carrier, fintech and partner channels. Leadership includes co-founders Melbourne O’Banion (CEO) and Jonathan Abelmann (President). Operating momentum cited by the company includes sales rising more than 450% year-over-year and the acquisition of a nationally-licensed carrier. Bestow has invested in growth initiatives and expanded distribution by moving into fintech and independent agent channels and hiring over 70 new team members. Senior hires added during the year include Chief Distribution Officer Steve Robinson, CFO Claire Martin, CTO Chris Copeland, Chief Underwriter Jennifer Richards, Head of People Lizette Fleher and Head of Product Adam Boender. The company intends to use new capital to launch innovative products, scale platform services, and accelerate growth into new distribution channels and partnerships in 2021. Bestow is a Dallas- and Austin-based fully digital life insurance platform that builds products and software to make life insurance more accessible. The company operates a direct-to-consumer arm and provides APIs that enable partners to offer bespoke life insurance coverage to their customers. Bestow closed a $50M Series B financing led by Valar Ventures, with participation from current investors NEA, Morpheus Ventures and Core Innovation Capital, and new investor Sammons Financial. The company intends to use the funds to expand nationally. Led by co-founders Melbourne O’Banion (CEO) and Jonathan Abelmann (President), Bestow also launched the Bestow Foundation, a 501(c)(3) nonprofit created to assist those most in need during a crisis or disaster. The foundation's first project is to help combat COVID-19 by donating to the CDC Foundation on behalf of current and new Bestow policyholders. Bestow is a Dallas, TX-based consumer life insurance company that leverages a proprietary algorithmic underwriting engine to instantly determine risk. Its platform gives consumers immediate access to comprehensive life insurance without working with an agent, lengthy applications, or medical exams. Led by CEO Melbourne O’Banion, Bestow is currently live in Texas and Utah. The company closed a $15M Series A, bringing total financing to more than $18M to date. The round was led by Valar Ventures with participation from existing investors New Enterprise Associates (NEA), Core Innovation Capital, 8VC and Morpheus Ventures. Bestow plans to use the funds to expand operations, development and business growth and aims to be available nationwide this year. Bestow is a tech-driven startup building an on-demand life-insurance service that streamlines underwriting using algorithms so customers can get policies without physicals or lengthy paperwork. The company replaces individualized physical exams with algorithmic probability matching and lets users complete the process over the phone. Bestow has not yet launched and plans to roll out its first product in the coming months. The startup raised $2.5M in seed funding, bringing its total cash to $3.1M. Founded by Melbourne O’Banion and Jonathan Abelmann, Bestow is targeting Americans who believe they need life insurance but haven’t purchased it (the article cites 44% in that segment; industry trackers note ~85% say they should have a policy while ~41% actually do). The company enters a competitive field that includes Mira Financial, Alan, Fabric, and Quilt.
- Prism Data
Participated · Seed · Oct 2023
Prism Data is a NYC-based cash flow underwriting and data analytics platform that provides open banking infrastructure for credit scoring. Its suite includes the proprietary CashScore®, which enables clients to derive insights from consumer-permissioned deposit account transaction data. Financial institutions, fintechs and other businesses use Prism’s analytics to predict credit default risk, score missing- and thin-file customers, identify first-party fraud, and better manage credit risk in existing portfolios. Led by CEO and Founder Jason Rosen, the company intends to use the new funding to expand its team and enhance its product suite in response to growing demand. Prism raised $5 million in seed funding led by Obvious Ventures, with participation from Citi Impact Fund and Core Innovation Capital. The company positions itself as a market-leading provider of cash flow underwriting infrastructure powering the next generation of credit scoring.