123 Baby Box offers a monthly subscription box tailored to a child’s age and developmental stage, selected via a customer quiz and delivered across six product categories (health and wellness; development; playtime; useful items; “Mama’s goodies”; and special spotlights). Subscriptions are tiered at $59.99/month, $49.99/month for six months, and $39.99/month for an annual plan. The company provides manufacturers with customer insights, product-launch and advertising opportunities, and works with brands including Fisher-Price, Mattel, Nuby and Goddess Garden. Since launching in March 2021 the business grew 245%, tripled its revenue, and saw monthly recurring revenue increase fivefold over 2021. It secured a deal with a large U.S. breast pump distributor to send boxes to 1 million customers, expanded headcount by five to a total of nine employees, and operated out of the founder’s parents’ garage prior to fundraising. The company plans four revenue streams—the subscription box, an e-commerce store for individual products and a loyalty program, product-placement fees for manufacturers, and B2B sales for employee benefits—and will use new capital for a warehouse, marketing, hiring and inventory while targeting $100,000 MRR and $1M ARR.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2023