Founded in 2015 and based in Barcelona, 21Buttons operates a fashion trend portal and social shopping app. The app enables users to upload and share pictures of their outfits and tag clothes, which are connected to brand websites or e-commerce stores. Users can discover, buy, save and combine looks and earn money as they engage with the platform. Revenue is generated via commissions from affiliate programs. The app already has users in Spain, Italy, Germany and the UK. 21Buttons plans to use the $17m Series B to accelerate expansion into additional European markets and to enter the US soon. 21Buttons is a social-commerce app for fashion that lets users create profiles to photograph or bookmark clothing and share looks with followers. Each item on the platform has a buy button; when affiliate links lead to sales 21Buttons generates revenue and shares it with the influencer who generated the lead. The app resembles a mix of Instagram and Pinterest but is purpose-built for shopability and user-generated influencer content. Founded in 2015 by Marc Soler and Jaime Farres and based in Barcelona, the company says most top fashion influencers in its geographies are already using the product. 21Buttons recently launched in the U.K. in addition to Spain and Italy and will use the new capital to grow its U.K. user base and support further international expansion. The company aims to tap into the wider influencer-marketing trend as social networks add shopping features. 21 Buttons is a social networking app for fashion that connects social feeds with ecommerce, enabling users to follow friends and influencers and purchase the items they post. The app was founded by Marc Soler and Jaime Farrés and launched about a year before the article. It is focused on linking social networks with fashion brands to simplify discovery and purchase of outfits. The company employed about 30 people and is based in Barcelona. 21 Buttons announced entry into the UK market and is prioritizing growth in Spain and Italy. It plans to use new funding to optimize its technology and accelerate international expansion.

Total raised

$30M

Funding rounds

3

Latest round

Series B

Latest activity

Jul 2018