28 is a U.S.-based femtech startup that delivers cycle-focused fitness and wellness programs tailored to users' menstrual phases. Its product includes daily exercise videos, nutritional profiles and "science-based emotional insights," organized into four phase-specific programs (restore, awaken, perform, balance), and is currently soft-launching free on the web. The company is not a period-tracking app and currently personalizes content based on users entering the first day of their last period, though it says it is developing technology to increase personalization and accuracy. Android and iOS apps are in development and an R&D physical product is being worked on to accompany the service. 28 operates a freemium business model and plans to monetize via premium content and physical products; it aims to reach one million users within 12 months. Founders bootstrapped prior to the $3.2M seed and the company emphasizes privacy, stating it will not sell user data and uses information only to provide a customized experience.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2022