57hours operates a booking platform for outdoor adventure tourism that connects customers (for example hikers and sailors) with local guides across destinations worldwide. The company positions itself as an operations-focused marketplace rather than a deep-technology innovator, leveraging founders' tech and business-development experience. Over the past year the business grew fourfold after discovering scalable user-acquisition channels. Average booking value on the platform exceeds $2,500, which supports positive return on ad spend from a single booking. The team plans to use new capital to invest in proven growth channels while continuing experiments, including increased paid marketing, SEO, social and video content production. Founders Viktor Marohnić and Perica Levatić emphasize product-market fit, commercialization and measurable social impact like driving local bookings and supporting underserved groups. 57hours operates a global marketplace to find and book sports‑adventure activities—hiking, skiing and guided outdoor experiences—organized with professional guides. The startup began in 2019 as an internal project inside digital agency Five and is now led from New York. Founders Viktor Marohnić and Perica Levatić emphasize promoting an active lifestyle over building novel technology. Since January 2021 the company reported 1,500% growth, and its success metric is days users spend outdoors. Financially, 57hours recently secured external capital to support expansion and operations, reflecting investor interest in its travel and outdoor‑activity niche.

Total raised

$5M

Funding rounds

2

Latest round

Seed

Latest activity

Sep 2023