
Acorns
5300 California Ave Ste 100, Irvine, California, 92617, United States
Overview
Acorns is a savings-and-investing app that automatically builds portfolios and offers products spanning investing, debt management, retirement, and a children-focused product called Acorns Early. The company plans to roll out customized portfolios, optional limited crypto exposure (no more than 5%) and expanded family-specific offerings in 2022. Acorns says it will not offer crypto trading on the platform; crypto will be an uncorrelated allocation option within diversified portfolios. Management intends to use the new funding to pursue acquisitions, fund growth and innovation, and scale product development. Financially, Acorns reports more than 4.6 million paid subscribers and said it exceeded its public forecast for 2021; its SPAC deck projected $126 million in revenue for 2021. The deck also showed revenue rising from $44 million in 2019 to $71 million in 2020, gross margin improving from 71% to 78%, and expected 2021 operating income and cash flow to worsen (operating income to -$85M; operating cash flow to -$70M). Acorns operates a financial-wellness program designed to encourage Americans to save and invest, including family-focused offerings such as Acorns Early. The company announced a strategic investment from Dwayne 'The Rock' Johnson and Dany Garcia, co-founders of Seven Bucks Companies; the size of the investment was not disclosed. As part of the partnership Acorns said it will run several programs to encourage families to start early and invest. One promotion tied to the partnership will invest $7 in each Acorns Early account opened by qualifying families. The article does not disclose operating metrics, revenue, or prior funding rounds. Acorns is based in Irvine. Acorns offers a micro‑investing app that rounds up debit and credit purchases and invests the spare change into index funds. Its core products include automated spare‑change investing, an automated retirement account called Acorns Later, and Acorns Spend (a checking account and debit card). The company has about 4.5 million users and manages over $1.2 billion in assets. Acorns Later has over 350,000 users who have invested roughly $40 million through the product. CEO Noah Kerner said the company will partner with CNBC to produce original content targeted at less financially savvy audiences. As part of that partnership NBCUniversal became the largest shareholder and will take a board seat. Acorns operates a mobile savings and investment service that rounds up purchases to the nearest dollar and invests the difference in exchange-traded funds it manages. The company has grown to more than 2 million investment accounts, with 600,000 opened in 2017, and is on track to execute 1 billion trades in 2017 through its proprietary broker-dealer. More than 50 percent of customers use the recurring investment feature, which the company views as a path to higher balances. Acorns charges $1 per month for accounts with balances under $5,000 and 0.25% per year for accounts over $5,000. With new capital the company is exploring potential acquisitions and focusing on personalization and responsible-spending features. Acorns is also expanding its team with senior hires including Gahl Berkooz as chief data officer, Jike Chong, and former BlackRock CIO Chris Jones. Acorns automates small-dollar investing by rounding up users' purchases and investing the remainder into diversified portfolios of stocks and bonds. Users sync credit or debit cards with the app for automatic, recurring contributions. The product targets millennials, with about 75% of users aged 18–34, and the company reports 850,000 investment accounts. Fees are $1 per month for accounts under $5,000 and 0.25% per year for larger accounts. Incoming CEO Noah Kerner emphasizes micro‑investing as a way for young people to grow accounts through many small sources. The company, based in Irvine, California, was started by father-and-son founders Walter and Jeff Cruttenden; Jeff says the firm’s portfolios have outperformed the S&P on a risk-adjusted basis and calls Acorns “the fastest growing investment app ever.”
- Total raised
- $499M
- Funding rounds
- 7
- Latest round
- Series F
- Latest activity
- Mar 2022
Industries
- Finance
- Financial Services
- FinTech
- Wealth Management
Recent funding
Series F
Mar 2022
$300M
Series E
Jan 2019
$105M
Series D
Jul 2017
$35M
Equity
Apr 2016
$30M
Series C
Apr 2015
$23M